John Donne’s Poetic Philosophy of Love

John Donne's Poetic Philosophy of Love For the enormously complex and vexed John Donne (1572-1631), the one in whom all â€Å"contraries meet,† (Holy Sonnet 18), life was love—the love of women in his early life, then the love of his wife (Ann More), and finally the love of God. All other aspects of his experience apart from love, it seems, were just details. Love was the supreme concern of his mind, the preoccupation of his heart, the focus of his experience, and the subject of his poetry.The centrality and omnipresence of love in Donne’s life launched him on a journey of exploration and discovery. He sought to comprehend and to experience love in every respect, both theoretically and practically. As a self appointed investigator, he examined love from every conceivable angle, tested its hypotheses, experienced its joys, and embraced its sorrows. As Joan Bennett said, Donne’s poetry is â€Å"the work of one who has tasted every fruit in love’s orc hard. . . † Combining his love for love and his love for ideas, Donne became love’s philosopher/poet or poet/philosopher.In the context of his poetry, both profane and sacred, Donne presents his experience and experiments, his machinations and imaginations, about love. Some believe that Donne was indeed â€Å"an accomplished philosopher of erotic ecstasy† (Perry 2), but such a judgment seems to be too much. Louis Martz notes that â€Å"Donne’s love-poems take for their basic theme the problem of the place of love in a physical world dominated by change and death. The problem is broached in dozens of different ways, sometimes implicitly, sometimes explicitly, sometimes by asserting the immortality of love, sometimes by declaring the futility of love†.Donne was not an accomplished philosopher of eroticism per se, but rather a psychological poet who philosophized about love, sometimes playfully, sometimes seriously. The question, thus, arises as to the nature and content of Donne’s philosophy of love serendipitously expressed in his sacred and profane poetry. I will also argue that this particular philosophical perspective in Donne established the basis for the intimate connection between his profane and sacred poetry in which religious and sexual themes are closely linked and intermeshed.After briefly touching on the intellectual atmosphere in which Donne worked, I will proceed to examine the Ovidian and Petrarchan traditions in Donne’s amatory lyrics, and their respective contributions to his philosophy of love. The subject of Petrarchism was â€Å"love,† of course, emotional and spiritual love â€Å"conceived as a noble way of life, and the lover as an aristocrat of feeling† (Guss 49). Donne’s development in his profane poetry of the nobility and aristocracy of Petrarchan love was by means of these essential themes including, . . . he proem, the initiation of love [â€Å"The Good Morrow†] , the complaint against the lady’s obduracy [â€Å"Twickenham Garden†], the expression of sorrow at parting [â€Å"The Expiration†], the remonstrance against the god Love [Love’s Exchange†], the elegy on the lady’s death [â€Å"A Nocturnal upon St. Lucy’s Day, being the shortest day†], and the renunciation of love [â€Å"Farewell to Love†]. Other common themes are the lady’s eyes, her hair, her illness [â€Å"The Fever†], the dream [â€Å"The Dream†], the token [â€Å"A Jet Ring Sent†], the anniversary of love [â€Å"The Anniversary†], and the definition of love [â€Å"Negative Love†].How can a man and a woman achieve a love which is not based on rank sensuality, and yet which recognizes human physicality and ascribes a proper role and function to the body? How can a man and woman love one another with deep spiritual intensity and soulful devotion, and yet at the same time sto p short of romantic or emotional idolatry? How can both components of humanity—body and soul—be brought together into a happy synthesis to create a love that eschews the problems of Ovidian immorality and Petrarchan idolatry, but is rather ordinate and rightly ordered?The answers to these questions and the resolution of these tensions are found in Donne’s concept of idealized love generated largely under the influence of a Christian Platonism which establishes the sine qua non of his philosophy of love. It is a philosophy of love that seeks to balance the roles and establish right relations between both body and soul. Donne’s perspective is an attempt at integration, at wholeness, a striving at the reconciliation of opposing, dialectical forces.It seems that ever since the fall of humanity, life has been characterized by division and fragmentation: God vs. man, heaven vs. earth, man vs. woman, body vs. soul, action vs. contemplation, theory vs. practice, and so on. Donne seeks to heal and harmonize at least one aspect of a divided world: his view is body and soul, not body or soul. He defines and describes the component parts of love in light of the comprehensive nature of humanity. His position would seem to answer the questions and resolve the tensions created by the Ovidian and Petrarchan traditions in his love poetry.It would avoid the Ovidian problem of sexual immorality, and Petrarchan problem of romantic idolatry. Love is powerful, and it may very well abuse the body or the soul in its quest for satisfaction. But it can be rightly ordered as well. Donne’s outlook finds an appropriate place for both the body and the soul in a rightly ordered love. When coupled with his devotional poetry, the pattern indeed becomes complete, for it is in the love of God, which is the highest of all love, that human love itself finds its meaning and final reference point.If it is true that all human love has as its source and meaning in t he very love of God, then there must be a reciprocal relationship between these two forms of love, the infinite and the finite. God’s love validates human love, and human love reflects and images God’s. There is an intimate connection between love both human and divine. This would certainly be true in Donne’s Christian Platonism in which all things on earth, including human love, are a reflection of and point to things in heaven.

God Sees the Truth but Waits Essay

* In the town of Vladimir lived a merchant named Ivan Dmitrich Aksionov along with his family. * One summer, Aksionov planned to go to the Nizhny Fair to sell all his goods but was stopped by his wife who told him to go another day because she had a bad dream about him wherein he took off his cap and his hair was quite gray. * Aksionov did not heed his wife’s plea and continued on to his journey. * When he had reached the halfway point, he met a fellow merchant who he knew and they stayed at the same inn for the night, drinking tea together and sleeping in adjoining rooms. * As it was not his habit to sleep late and wanting to leave before it became too warm, he left the inn before dawn. Rising Action: * When he had gone about 25 miles, he stopped at another inn to rest, have a samovar be heated and for his horses to be fed as well. * Suddenly, a troika drove up to the inn, followed by two soldiers who came to him and asked him who he was, where he came from, where he stayed the night and if he was alone or with a fellow-merchant. * Aksionov found out from the police-officer of the district that the other merchant was found with his throat cut. * The soldiers searched his things and found a blood-stained knife in his bag. * Aksionov was too nervous to answer the police-officer’s questions of why he had the knife in his bag so they assumed that it was guilt and he was taken into their custody and brought to the nearest town to be imprisoned. * Enquiries were done to investigate his character which found him to be a good man but when the trial came on, he was charged with murdering the merchant from Ryazan and robbing him of twenty thousand rubles. * His wife was able to visit him in prison with their children but in the end was also one of the people who suspected him of doing the crime. * Aksionov, feeling that no one believed him, gave up all hope and turned to God and trusted Him with everything. * For 26 years, he lived as a convict in Siberia where his hair became white and his beard grew long, thin and gray. * The prison authorities like him for his meekness and they along with his fellow-prisoners respected him enough to be given the title of â€Å"Grandfather† and â€Å"The Saint†. * One day, a fresh gang of convicts came to the prison and one of them was Makar Semyonich. * After overhearing several conversations, Aksionov was convinced that Semyonich is the man who committed the murder for which he was accused of, causing him to feel anger so great that he longed for vengeance. He prayed and prayed but found no peace from it. * One night, as he was walking about the prison he found out that Semyonich was creating a tunnel with the help of the other prisoners under the shelf by stuffing the earth into their high-boots. * The tunnel was found out by the prison officials and was investigated by the guards and the Governor. All the prisoners who knew would not betray Semyonich for they knew that he would be flogged almost to death. Climax * The Governor, knowing that Aksionov was a just and fair man, turned to him and asked him who dug the hole but Aksionov, even though he wanted revenge against Semyonich, spoke out that it is not his place to speak about the tunnel. Falling Action * That night, Makar, moved by Aksionov’s protection of him, went near him and begged for his forgiveness and revealed the truth to him. * Aksionov forgave Semyonich and while doing so felt his heart grow lighter and the feeling of longing to go home left him. * Makar then told the truth of the murder to the officials but when the order for his release came, Aksionov was already dead.

Apache Corporation Essay Example for Free

Apache Corporation Essay Apache Corporation was formed in 1954, based on the idea of becoming significant and prosperous in the oil industry. The company took $250,000 of investor capital, paired it with fierce determination and now Apache Corporation is considered one of the top independent oil and gas exploration and production companies in the world (â€Å"Apachecorp.com†, 2012). Apache Corporation operates in both domestic and international markets exploring for, developing, and producing natural gas, crude oil, and natural gas liquids (â€Å"Apachecorp.com†, 2012). On December 31, 2011, the Company had production in the United States, Canada, Egypt, and Australia. Offshore production exists in the United Kingdom, the North Sea, and Argentina. Looking into the future Apache plans to continue to explore other countries for new discoveries and development opportunities (â€Å"Apachecorp.com†, 2012). The success of any business depends on the ability to adapt to the environment it operates in. As part of the oil and gas industry Apache Corporation operates in a global business environment known for its competitiveness. The company has shown growth in production thirty one of the last thirty three years and throughout those years change has been a constant companion. Wide swings in oil prices have become commonplace in the world today, the price of a barrel of oil changes almost daily. Operating in other countries means that political unrest and changes in government policies must be addressed, as well as oil industry regulations that are constantly evolving. Apache Corporation has withstood the changes in business environment for 57 years and remains committed to successfully embracing the changes yet to come. Over the last 10 years the most significant technological advance for the industry has been the coupling of horizontal drilling with hydraulic fracturing techniques. This new method allows the development of resources that are trapped in shale and other areas that have been nearly impossible to mine in the past. Apache Corporation now applies this technology worldwide (â€Å"Apachecorp.com†, 2012). This method is also used by nearly all other companies in the industry including the comparison companies Devon and Anadarko. According to the 2011 Apache Corporation Annual Report the company showed a profit for the year and the debt ratio is 0.22. One top competitor Anadarko Petroleum located in San Antonio Texas has a debt ratio of .65 and showed a loss for the 2011 year (â€Å"Hoovers†, 2012). A second top competitor Devon Energy located in Oklahoma City, Oklahoma had a better year in 2011, this company did show a profit and their debt ratio is 0.48 (â€Å"Hoovers†, 2012). Within the gas and oil industry the overall financial status of Apache Corporation is sound. Working in a high risk industry the production risks are balanced by both geographic diversification and a mix of high and low risk properties in the portfolio (â€Å"Hoovers†, 2012). With approximately 3 billion barrels of oil equivalent in reserve Apache Corporation is positioned to maintain their current momentum. The natural gas product is sold most often at current market prices while the crude oil is marketed directly to integrated marketers and refineries. Contract terms are generally 30 days with automatic renewal until canceler at current market prices which change almost daily (â€Å"Apachecorp.com†, 2012). Apache Corporation has been exploring for and producing oil and gas products for over 50 years. The company has been successful and appears to be a sound investment. In this analysis we have reviewed the business environment, financial health and use of technology for Apache Corporation for the purpose of deciding whether or not to invest in the company. References http://www.apachecorp.com/Resources/Upload/file/investors/Apache_AR_2011.pdf Hoovers. (2012).

Successful High School Course Completion Essay Example | Topics and Well Written Essays - 750 words - 1

Successful High School Course Completion - Essay Example The academic journey ahead is hectic but this little achievement was worth celebrating since it had a rejuvenating effect on successful completion of academic endeavors to come. Moreover, undertaking a course that is not concise to your heart’s desire and the career or profession of preference, basically took a positive attitude, self-drive and inbuilt motivation. Parents have their expectations for their daughters and sons and on the other hand, children have their targets too. Therefore, combining the two interests and to establish a common understanding is a tough task. Most students are between a rock and a hard place in trying to merge the two interests. Thus forcing them to drop their own desires and embrace what their parents expect from them in its entire totality. Such resolutions might not be good for grades and performance since learner would not feel totally responsible for their performance. A student might resolve to do a course for of completion seek and break free from the captivity that their parents have subjected them to. In addition, being a sports person and ensuring performance is not affected is a technical mission and to some, it might be chasing shadows. As the old adage goes, one cannot serve two masters at a time, the adage can be branded a clichà © or rather an ancient ideology but it is indisputable that there is some truth in the old saying. Obviously one would tend to value one activity more than the other; most students concentrate on their sporting endeavors and lose their grip on studies. Some students might not be very lucky to have schooled in schools where the sport is equally appreciated and supported, therefore their passions would not be supported. Furthermore, Self-drive is a virtue that not every individual is lucky enough to have, however it is an ability that can be developed over time through regular practice.

Soc project 2 Essay Example | Topics and Well Written Essays - 1500 words

Soc project 2 - Essay Example They eventually find a place where they connect with one of them and then start life over the place. The traditional life they leave is depicted when they carry their luggage in a skin that they later on use as the covering material for their houses (National Film Board of Canada, 1967). The cultural theme is set in a way that woman does chores that are quite different from those undertaken by men in any traditional society. As men keep themselves busy with construction of their Eskimos it is clearly shown that there is close relationship between the family members when their female counterparts assists them by carrying stones to put around the Eskimo. This film gives out the real picture of what happened in the Eskimo life and way of life before the days of the European acculturation. The cultural and the economic life majorly depended on the use of land and fishing. Life over the arctic regions was totally rigorous. Men and women of the Eskimos purely struggled to make the ends mee t. (National Film Board of Canada, 1967) The traditional way of life is fully portrayed in a manner that it shows women doing their chores in a way that is totally different from the modern set ups where people use modern means of food preparation, storage, transportation and housing system; in this set up it is very traditional. The traditional chores that were particular distributed according to gender and this is clearly shown when men take most of their time to do heavy jobs associated with their masculinity nature and women take the chores that are associated with their feminine nature such as taking care of the children and food preparation. There is that kind of mutual agreement and respect that is shown amongst the family members where the child obeys the orders of the mother, the man and the woman show that close relationship of a wife and a husband. The use of gestures is widely used in the movie especially when

Goebbels George Bush , propaganda on the American media Essay

Goebbels George Bush , propaganda on the American media - Essay Example The government of the US has been portraying these military officers as experts in the field of war but little did the American public realize that these officers had liaised with the government. Most of them would be paid for their opinions. (Barstow, 2008a) It has also been revealed (New York Times, 2008) that there are certain personalities in the Bush administration specifically trained to deal with issues such propaganda. One such example is a certain lady called Victoria Clarke. She had a lot of prior experience in the public relations field and has been responsible for crusading about the war in Iraq. She came up with the idea of using journalists in the war live/. She argued that this was good fro democracy as it gave Americans first hand information about the goings on in Iraq. She formed a team that would assist in the process of implanting the propaganda and also hand picked some so-called ‘analysts’ to tell Americans about the war. (Barstow, 2008b) The pentagon made sure that the analyst chosen would appear frequently in media outlets this was especially common during the first phases of the war. News images were constantly splashed with the faces of these analysts (employed military men). Whenever there was a threat against the government concerning the war, the analysts would always meet Pentagon official and then counter the claims made by other military officers concerning the war. The Pentagon propaganda group decided to use military officers as their propaganda tool because they knew that most Americans respected expert opinion especially if those experts came from positions of authority. People in the United States trust groups or persons who seem independent thus getting a group of people who do not seem directly linked the White house is the best way to sway opinion. (Barstow, 2008b) The

Principles of Instructional Design Essay Example | Topics and Well Written Essays - 500 words

Principles of Instructional Design - Essay Example Analysis also helps the management in preparing product in time as per customers request. It also helps the management to find out the shortcomings of the design so that remedial measures can be taken to remove these shortcomings. Economic Feasibility: It refers to the benefits or outcomes. We are deriving from the product as compared to the total cost we are spending for developing the product. If the benefits are more or less the same as the older system, then it is not feasible to develop the product. The intended design development of the new product greatly enhances the accuracy of the system and cuts short the delay in the processing of application. The errors can be greatly reduced and at the same time providing great level of security. Operational Feasibility: It refers to the feasibility of the instructional designed product to be operational. Some products may work very well at design and implementation but may fall in the real time environment. It includes the study of additional human resources required and their technical expertise. Technical Feasibility: It refers to whether the design that is available fully supports the present application. It studies the pros and cons of using particular design for the development and it's feasibility. It also studies the additional training need to be given to the people to make the application work. Parallel Run System: It is most secure method of converting from an

Wage Inequality in the Airline Industry Essay Example | Topics and Well Written Essays - 1250 words

Wage Inequality in the Airline Industry - Essay Example For example, in the trucking industry, after deregulation union wages fell, whereas nonunion wages did not change significantly. This contrasts to the situation in the airline industry, where the wages of nonunion workers after deregulation have "eroded" (Bratsberg et al, 2001). The entry of new "non-union, low-wage" companies into the market forced existing companies to "extract wage concessions" from their employees, if they wanted to remain competitive (Deller, 2002). In this way competition with other private airline companies and governmental airline suppliers, forced wages downward to contain costs increases. Still, because of high industry unionization (Bratsberg et al, 2001), the unions retained considerable bargaining power, hence they were more effective in preserving high wages, and the union wage advantage increased during the years after the deregulation. Literature review has not identified one single method for determining wage inequality for the airline industry. Instead, various research papers investigate into different aspects that explain wage levels and estimate wage inequality in the airline industry by making comparisons between different worker/employee groups in the industry. One such paper distinguishes between wage levels of union, and nonun... One such paper distinguishes between wage levels of union, and nonunion workers, by assessing "the effect of deregulation on union power" (Bratsberg et al, 2001). Eventually, union power influences the wage levels of similar categories of workers who differ in their employment relations (union versus nonunion workers). According to the article, after deregulation, union wages have been less responsive to this change, whereas non-union wages have decreased significantly (Bratsberg et al, 2001) due to competitive pressure on costs. This has increased "the union premium" and has created greater wage inequality in the industry. Another research project undertaken by Michael Reich (2003) assesses wage policies at the San Francisco International Airport - SFO - for eighty employers in security areas or who perform security functions. The paper distinguishes between different level service workers, defining "security screeners, baggage handlers, fuel agents, customer service agents []" as the "lowest paid [non-managerial level] airline service workers". The research ascertains wage inequality based on company of employment, whereas lower wages are concentrated among employees of airline service contractors, contrasted by (in-house) airline companies. Additionally, Reich (2003) determines a benchmark minimum wage level (similar to the relative poverty line) of $10.00 per hour and comments that the introduction of new policies that decrease wage inequality have created significant decline in jobs turnover. This has created the positive effect of reduced pay inequality on service levels, worker motivation and pro ductivity (Reich, 2003). References: 1. Bratsberg, B. & Ragan J. (2001) "Changes in the Union Wage Premium

Environments and Ecosystems Essay Example | Topics and Well Written Essays - 1000 words

Environments and Ecosystems - Essay Example Most interesting to the ecological properties of the Gulf of Mexico and the Mississippi River is that the outflow does not immediately mix with the salt-containing water, maintaining its fresh-water integrity as it flows with Gulf currents. The stability of the river reduces the salt content as it maintains it outflow, thus providing significantly different species of plants and animals not regularly found in the Gulf of Mexico at its deepest and most dense levels. New Orleans is also surrounded by a blend of forest and subtropical vegetation that sustains a wide variety of mammals, ornithological birds of flight, and marshland reptiles that are reliant on the duplicity of these ecological differences and blends. For instance, forest-dwelling mammals depend on the food sources from marshland reptiles, which thus controls population as it relates to egg production and gestation periods in crocodiles and snakes, as two examples. These are highly inter-dependent systems that ensure a ba lance in ecology, thus maintaining a quality food chain and avoiding negative impact to human ecology. The Mississippi River and its surrounding marshlands also provide winterizing benefits to mid-continental fowls and opportunities for breeding for non-tropical birds (U.S. Fish and Wildlife Services, 2002). Some of these species are crucial in other parts of North America for aiding in plant fertilization or reducing certain infestations of unwanted pests in the country. Today, some of these breeding grounds are being impacted by national drought circumstances that are depleting the Mississippi River volume and marshland availability that might have lingering impact on insect volumes or fertilization capabilities of certain indigenous, national plant varieties. Surrounding this blended ecosystem is the human condition, consisting of retail centers, housing developments and scattered suburban lifestyle. In some areas, especially the Gulf and Mississippi River areas, certain species of plants and animals have become dependent on human infrastructure and have thrived as a result of human social development. At the same time, vital breeding grounds for certain fish species have been depleted by human technological restructuring of the flood plain, resulting in lowered populations of certain species (U.S. Fish and Wildlife Services, 2002). This has created more human dependence on the ability of fish hatcheries and breeding systems to repopulate and provide sustenance in the food chain for humans. Additionally, dredging activities in the Gulf and Mississippi River have reduced certain sandbars that were home to clams and oysters that humans rely on for consumption and even commercial benefit. Changing the dynamics of river flow reduces, also, the breeding capabilities of certain fish species, reducing population of plant consuming and fish-consuming breeds in the river. This impacts the bird, human and reptilian food chains that currently maintains unknown long-te rm consequences. Global warming and other climate change, as aforementioned, impacts the viability and volume of the Mississippi River. Outside of the consequences already mentioned, this also changes the dynamics of plant growth and photosynthesis. Increased levels of carbon dioxide provides plants and trees with more vital nutrients, however scientific research has shown that increased carbon dioxide created by global warming alters the root development of large trees. Trees, when

Analyse of the book Assignment Example | Topics and Well Written Essays - 1750 words

Analyse of the book - Assignment Example The second section evaluates the arguments of the article, the third and last section assesses the significance of the article. The theme of the article under review is interactive television, abbreviated as ITV or iTV. ITV is a type of media convergence that adds data services to conventional television(Oliver & Grant, 1995). These value-added services include the delivery of content on-demand as well as newer services such as online banking and shopping. ITV illustrates that new information technologies can be integrated into older, established technologies and enterprise settings. This contrasts with those technological advancements that create economic opportunities outside established commercial arrangements. An example of the second category of technologies is the Internet. The first patent for interactive TV was registered in the USA in 1994 and commercialized the following year. iTV presents a scale of the level of interactivity that ranges from low to high through medium(Oliver & Grant, 1995). Low interactivity allows the television viewer to perform basic tasks such as increasing and reducing volume and switching between channels. Medium interactivity may enable the viewer to watch a movie on demand, but without the ability to adjust sound effects, for example. High interactivity offers the viewer the greatest degree of flexibility. An example of a high interactivity environment is a show in which the viewer of the show is invited to cast their vote to determine who the shows progresses. The provider of a program need not provide a return path in low and moderate interactivity settings. For instance, a person who downloads a movie from an online movie store can watch the movie on their personal computer once the movie is downloaded. The movie store may have provided the viewer with software they need to watch a movie, but is not involved in the actual wat ching of it. For interactivity to be said to exist, the viewer has to be in

Timeline Essay Example for Free

Timeline Essay October 7,1763 The Proclamation of 1763, signed by King George III of England, prohibits any English settlement west of the Appalachian mountains and requires those already settled in those regions to return east in an attempt to ease tensions with Native Americans. April 5,1764 The Sugar Act is passed by the English Parliament to offset the war debt brought on by the French and Indian War and to help pay for the expenses of running the colonies and newly acquired territories. This act doubles the duties to imported sugar, textiles, coffee, and other items. This is more work for the colonies, for a war that they didn’t want to happen. 1764 The English Parliament passes a measure to reorganize the American customs system to better enforce British trade laws, which have often been ignored in the past. In the past, the English Parliament has ignored to pass a measure to reorganize the American customs system to better enforce British trade laws. But now, after the Proclamation of 1763 and the Sugar Act, the colonies are seeing a pattern now. 1764 The Currency Act prohibits the colonists from issuing any legal tender paper money. This act threatens to destabilize the entire colonial economy of both the industrial North and agricultural South, thus uniting the colonists against it. March of 1765, the Stamp Act is passed by the English Parliament imposing the first direct tax on the American colonies, to offset the high costs of the British military organization in America. In the first time, Americans will not pay taxes to their own local legislatures, but directly to England. Also happening; The Quartering Act requires colonists to house British troops and supply them with food. 765 In July, the Sons of Liberty, an underground organization opposed to the Stamp Act. They used violence and intimidation to eventually force all of the British stamp agents to resign, as well to stop many American merchants from ordering British trade goods. 1765 In October, the Stamp Act Congress convenes in New York City, with representatives from nine of the colonies. The Congress prepares a resolution to be sent to King Georg e III and the English Parliament. The petition requests the repeal of the Stamp Act and the Acts of 1764. The petition asserts that only colonial legislatures can tax colonial residents and that taxation without representation violates the colonists basic civil rights. 1765 In December, British General Thomas Gage, commander of all English military forces in America, asks the New York assembly to make colonists comply with the Quartering Act and house and supply his troops. Also in December, the American boycott of English imports spreads, as over 200 Boston merchants join the movement. 1766 In January, the New York assembly refuses to completely comply with Gen. Gages request to enforce the Quartering Act. March of 1766 King George III repealed the Stamp Act; the English Parliament passes the Declaratory Act stating that the British government has total power to legislate any laws governing the American colonies in all cases whatsoever. 1766 In August, violence breaks out in New York between British soldiers and armed colonists, including Sons of Liberty members. The violence erupts as a result of the continuing refusal of New York colonists to comply with the Quartering Act. In December, the New York legislature is suspended by the English Crown after once again voting to refuse to comply with the Act. 1767 In June, The English Parliament passes the Townshend Revenue Acts, imposing a new series of taxes on the colonists to offset the costs of administering and protecting the American colonies. Items taxed include imports such as paper, tea, glass, lead and paints. 1768 In February, Samuel Adams of Massachusetts writes a Circular Letter opposing taxation without representation and calling for the colonists to unite in their actions against the British government. The letter is sent to assemblies throughout the colonies and also instructs them on the methods the Massachusetts general court is using to oppose the Townshend Acts. May of 1768, a British warship armed with 50 cannons sails into Boston harbor after a call for help from custom commissioners who are constantly being harassed by Boston agitators. In June, a customs official is locked up in the cabin of the Liberty, a sloop owned by John Hancock. Imported wine is then unloaded illegally into Boston without payment of duties. Following this incident, customs officials seize Hancocks sloop. After threats of violence from Bostonians, the customs officials escape to an island off Boston, and then request the intervention of British troops. 1768 In July, the governor of Massachusetts dissolves the general court after the legislature defies his order to revoke Adams circular letter. In August, in Boston and New York, merchants agree to boycott most British goods until the Townshend Acts are repealed. In September, at a town meeting in Boston, residents are urged to arm themselves. Later in September, English warships sail into Boston Harbor, then two regiments of English infantry land in Boston and set up permanent residence to keep order. 1769 In March, merchants in Philadelphia join the boycott of British trade goods. In May, a set of resolutions written by George Mason is presented by George Washington to the Virginia House of Burgesses. The Virginia Resolves oppose taxation without representation, the British opposition to the circular letters, and British plans to possibly send American agitators to England for trial. Ten days later, the Royal governor of Virginia dissolves the House of Burgesses. However, its members meet the next day in a Williamsburg tavern and agree to a boycott of British trade goods, luxury items and slaves. 1770 Violence erupts in January between members of the Sons of Liberty in New York and 40 British soldiers over the posting of broadsheets by the British. Several men are seriously wounded. March 5, 1770 The Boston Massacre occurs as a mob harasses British soldiers who then fire their muskets pointblank into the crowd, killing three instantly, mortally wounding two others and injuring six. After the incident, the new Royal Governor of Massachusetts, Thomas Hutchinson, at the insistence of Sam Adams, withdraws British troops out of Boston to nearby harbor islands. The captain of the British soldiers, Thomas Preston, is then arrested along with eight of his men and charged with murder. 1770 In April, the Townshend Acts are repealed by the British. All duties on imports into the colonies are eliminated except for tea. Also, the Quartering Act is not renewed. 1770 In October, trial begins for the British soldiers arrested after the Boston Massacre. Colonial lawyers John Adams and Josiah Quincy successfully defend Captain Preston and six of his men, who are acquitted. Two other soldiers are found guilty of manslaughter, branded, then released. 1772 In June, a British customs schooner, the Gaspee, runs aground off Rhode Island in Narragansett Bay. Colonists from Providence row out to the schooner and attack it, set the British crew ashore, then burn the ship. In September, a 500 pound reward is offered by the English Crown for the capture of those colonists, who would then be sent to England for trial. The announcement that they would be sent to England further upsets many American colonists. 1772 In November, a Boston town meeting assembles, called by Sam Adams. During the meeting, a 21 member committee of correspondence is appointed to communicate with other towns and colonies. A few weeks later, the town meeting endorses three radical proclamations asserting the rights of the colonies to self-rule. 1773 In March, the Virginia House of Burgesses appoints an eleven member committee of correspondence to communicate with the other colonies regarding common complaints against the British. Members of that committee include, Thomas Jefferson, Patrick Henry and Richard Henry Lee. Virginia is followed a few months later by New Hampshire, Rhode Island, Connecticut and South Carolina. 1773 May 10, the Tea Act takes effect. It maintains a threepenny per pound import tax on tea arriving in the colonies, which had already been in effect for six years. It also gives the near bankrupt British East India Company a virtual tea monopoly by allowing it to sell directly to colonial agents, bypassing any middlemen, thus underselling American merchants. The East India Company had successfully lobbied Parliament for such a measure. In September, Parliament authorizes the company to ship half a million pounds of tea to a group of chosen tea agents. 1773 In October, colonists hold a mass meeting in Philadelphia in opposition to the tea tax and the monopoly of the East India Company. A committee then forces British tea agents to resign their positions. In November, a town meeting is held in Boston endorsing the actions taken by Philadelphia colonists. Bostonians then try, but fail, to get their British tea agents to resign. A few weeks later, three ships bearing tea sail into Boston harbor. 1773 November 29/30, two mass meetings occur in Boston over what to do about the tea aboard the three ships now docked in Boston harbor. Colonists decide to send the tea on the ship, Dartmouth, back to England without paying any import duties. The Royal Governor of Massachusetts, Hutchinson, is opposed to this and orders harbor officials not to let the ship sail out of the harbor unless the tea taxes have been paid. December 16, 1773 About 8000 Bostonians gather to hear Sam Adams tell them Royal Governor Hutchinson has repeated his command not to allow the ships out of the harbor until the tea taxes are paid. That night, the Boston Tea Party occurs as colonial activists disguise themselves as Mohawk Indians then board the ships and dump all 342 containers of tea into the harbor. 1774 In March, an angry English Parliament passes the first of a series of Coercive Acts (called Intolerable Acts by Americans) in response to the rebellion in Massachusetts. The Boston Port Bill effectively shuts down all commercial shipping in Boston harbor until Massachusetts pays the taxes owed on the tea dumped in the harbor and also reimburses the East India Company for the loss of the tea. 1774 May 12, Bostonians at a town meeting call for a boycott of British imports in response to the Boston Port Bill. May 13, General Thomas Gage, commander of all British military forces in the colonies, arrives in Boston and replaces Hutchinson as Royal governor, putting Massachusetts under military rule. He is followed by the arrival of four regiments of British troops. 1774 May 17-23, colonists in Providence, New York and Philadelphia begin calling for an intercolonial congress to overcome the Coercive Acts and discuss a common course of action against the British. 1774 May 20, The English Parliament enacts the next series of Coercive Acts, which include the Massachusetts Regulating Act and the Government Act virtually ending any self-rule by the colonists there. Instead, the English Crown and the Royal governor assume political power formerly exercised by colonists. Also enacted; the Administration of Justice Act which protects royal officials in Massachusetts from being sued in colonial courts, and the Quebec Act establishing a centralized government in Canada controlled by the Crown and English Parliament. The Quebec Act greatly upsets American colonists by extending the southern boundary of Canada into territories claimed by Massachusetts, Connecticut and Virginia. 1774 In June, a new version of the 1765 Quartering Act is enacted by the English Parliament requiring all of the American colonies to provide housing for British troops in occupied houses and taverns and in unoccupied buildings. In September, Massachusetts Governor Gage seizes that colonys arsenal of weapons at Charlestown. 1774 September 5 to October 26, the First Continental Congress meets in Philadelphia with 56 delegates, representing every colony, except Georgia. Attendants include Patrick Henry, George Washington, Sam Adams and John Hancock. On September 17, the Congress declares its opposition to the Coercive Acts, saying they are not to be obeyed, and also promotes the formation of local militia units. On October 14, a Declaration and Resolves is adopted that opposes the Coercive Acts, the Quebec Act, and other measure taken by the British that undermine self-rule. The rights of the colonists are asserted, including the rights to life, liberty and property. On October 20, the Congress adopts the Continental Association in which delegates agree to a boycott of English imports, effect an embargo of exports to Britain, and discontinue the slave trade. 1775 February 1, in Cambridge, Mass. , a provincial congress is held during which John Hancock and Joseph Warren begin defensive preparations for a state of war. February 9, the English Parliament declares Massachusetts to be in a state of rebellion. March 23, in Virginia, Patrick Henry delivers a speech against British rule, stating, Give me liberty or give me death! March 30, the New England Restraining Act is endorsed by King George III, requiring New England colonies to trade exclusively with England and also bans fishing in the North Atlantic. 1775 In April, Massachusetts Governor Gage is ordered to enforce the Coercive Acts and suppress open rebellion among the colonists by all necessary force.

Observation and Analysis of the Business Essay Example for Free

Observation and Analysis of the Business Essay 1 Introduction The following Report is based on the Research, Observation and Analysis of the Business letters that are contained at the end of this report. The outcome of this report will help me with my communication and design skills; I will then be a much better position to prepare my own Business letter in the future. This Report was set by Terry Dickenson and Adrianne Oates to be completed by 11th November 2002. This Date has been met. I have studied the Business letters and discussed with a couple of colleagues the layout, design and content of the letters and this has influenced the points made in the report. I obtained the Business letters from Wickes, Sports Shoes Unlimited and . 2 Examination of Business letters Letter number 1: Wickes Layout The Layout is very important in a Business letter. Whether it looks professional and Business like is very important. It has to look like a Business letter. The Wickes Business letter has a nice letterhead. It has the logo and it does not come down further than 4 cm. It doesnt have an Address, however it does have the Head Office and the Registered Office address in the footer along with a contact number and the company registration number. The Business letter header has been printed in black and white. The logo is black and white logo. Printing/Paper The paper is just cheap printing paper; the letter has been printed out in Black and White. It is been made to look professional by having a letterhead but has been printed in black and white. This means the letter is in expensive to produce. The paper is standard printer paper; it has no embossing or watermark on it. Font/Writing style The font is a sans serif font, probably Arial. It is Black text on white paper. It is fairly small text, about 12 or 14 point. The company has used Bold text to make the important text stand out. Content/Accuracy The content of the Letter is accurate; it contains no errors and has been set out in an appropriate manner. The letter is very general. It has been created using mail merge, the letter has been sent to all the customers in the companys contacts database. The company has put the main points next to bullet points, this means the customer will remember the main points, this is what the company wants so it is well designed. Letter number 2: Sports Shoes Unlimited Layout The Sports Shoes Business letter has a nice letterhead. It has colour. It has, like the Wickes Letter got a logo and the letterhead does not come down further than 4 cm. The Address and contact numbers has been put in the footer instead of the header. The company registration number has not been put on the letter at all. The Business letter header has been printed in colour. It makes the letter look a better quality letter. The logo is in colour. Printing/Paper The paper is quite expensive. The letter has been printed out in colour, because of the letterhead. It has been made to look professional by having a letterhead. The company have spent time and money making the letter look good. It has been printed on glossy paper, which is expensive. The letter has then been printed in colour as well. This means the letter is more expensive to produce than the Wickes letter. The paper is glossy, but it has no embossing or watermark on it. Font/Writing style The font is a sans serif font, like the Wickes Letter. It is Black text on white paper. It is fairly small text, about the same size as the text on the Wickes letter, 12 point. The company has used no Bold text, but has used capitals to make the important text stand out. Content/Accuracy The content of the Letter is accurate; it contains no errors or miss spelt words. The letter has been set out in an appropriate manner. The letter has probably been created using mail merge, the letter has been sent to all the customers in the companys contacts database, just like the Wickes letter. This is common for companies who want to contact all their customers; it is a cheap and effective way to create the letter. The company has used paragraphs to break up the long text. This means the customer will remember more of the letter than if it was solid blocks of writing. It is also more likely the customer reads the whole document rather than giving up after the first couple of lines if the writing is broken into manageable chunks. Letter number 3:New College Letter Layout The New College letter has a letterhead. It is in black and white. It has, like the Wickes and the Sports Shoes Letter got a logo and the letterhead does not come down further than 4 cm. It does not contain an Address in the letter, however it does have a contact number. The Business letter header has been printed in black and white. It makes the letter look less appealing than a letterhead in colour, but it is cost effective. The logo is in colour. Printing/Paper The paper is not expensive at all, it is standard printing paper like the Wickes letter. The letter has been printed out in black and white. It has been made to look professional by having a letterhead. It has been printed on normal non-expensive printing paper. This means the letter is not expensive to produce at all. The paper has no embossing or watermark on it, the letter has just been printed straight out onto normal paper as you would a report or a word document. Font/Writing style The font is a sans serif font, like the Wickes and the Sports Shoes Letter. It is Black text on white paper. It is medium sized text, about one point bigger than the other two letters. The company has emphasised the title of the letter by putting it in bold type and underlining it, it has also been put in capitals. No emphasising has been used to make any of the body text stand out. Content/Accuracy The content of the Letter is accurate; it contains no errors or miss spelt words. The letter has been set out in an appropriate manner, using paragraphs. The letter has not been created using mail merge, however it doesnt need to have been because it has been addressed to a group of people rather than an individual. It is a cheap and effective way to create the letter; this can only be done if there is no confidential information in the letter. The company has used paragraphs to break up the long text. The company has used fairly large text to make it easy on the eyes. 3 Conclusions Having analysed the three Business letters I have came up with the following conclusions that will help be when making my own Business Letter: 1. Always have a colour letterhead. 2. Do not make the letterhead come down the page more than 4 cm. 3. Use bold text and capital letters to emphasise phases and words. 4. Always include some contact information. 5. Always sign and print your name at the end of the letter. 6. Use paragraphs to break up the long text. 7. Use the most cost effective method of printing your letter. 8. Use mail merge if necessary to save time. Doing this analysis has equipped me well to carry on and do my own Business letter.

Ethical Debates in Abortion and Euthanasia

Ethical Debates in Abortion and Euthanasia Autonomy can be defined as self-rule and it is a persons or patients basic right. This principle means that an adult who is an informed and competent patient has the right to accept or refuse any treatments, drugs or surgical procedures. These decisions must be taken in to consideration even if these choices are not in the best interest of the patient. It is a healthcare professionals duty and responsibility to respect patients autonomy. Although sometimes this can be difficult as it may conflict with paternalistic attitudes of other healthcare professionals. A persons autonomy could be overridden in cases such as, if an individuals decision puts public health in danger or could potentially harm others, that persons autonomy may be restricted. Autonomy is often used in the ethical debate of euthanasia. Though it is a patients freedom to make decisions on their own treatment, the concept of autonomy is misunderstood in the case of ending an individuals life. In this case, although a patient is capable of giving valid consent, a doctor does not have the authority to treat a patient unless he has signed a written consent. 2. In order to produce a non-maleficence conclusion without reducing the benefits for others the social worker could approach Bernie with the idea of informally admitting himself to hospital. If Bernie was to become unhappy at any time during his stay he would be able to discharge himself without the pressure of feeling isolated, but he would still be offered the help he needs. This would take some of the pressure off his parents, his mother would then feel less threatened knowing that Bernie is being cared for properly and receiving the help he needs to address his problems. (Psychotic episode, grief counselling, family counselling). His mother and father could then start to concentrate on their own problems and try to correct their relationship. If the whole family where to address their individual problems, it could be suggested this would then in turn create a better family life with effective communication. 3. For the justification for Bernie to be sectioned under the Mental Health Act would depend on Bernies state of mind. Bernie is unwilling to be voluntarily admitted to hospital, so if he was to be sectioned this would enable him to be treated with the correct medication such as anti-psychotic medication which would help treat psychosis. Although if Bernie is not actually psychotic and just grieving for his grandmother then being sectioned would not be justified as his problems could be treated with counselling in the community to help resolve his family issues. If Bernie was to be sectioned this could change how people look at Bernie in the future for example job applications and generally within the community. Bernie has often used threatening behaviour towards his parents, if this was to escalate the sectioning of Bernie could be the only option and then would be justified to protect his family and himself from violence. Abortion The ethical debate regarding abortion asks whether it is morally right to deliberately terminate a pregnancy before childbirth. In the early part of the 20th century laws were brought in to reduce access to legal abortion. Many women resorted to seeking out backstreet abortionists, which either permanently damaged their health or even ended their life due to unwanted pregnancies. In 1967 the Abortion Act became law, since then the act has been unsuccessfully challenged many times by pro-life groups who still try to limit the access to abortions. Looking at abortion from a moral view there are many dimensions which are linked to abortion. This debate is very complex and every question leads to sub-questions and sub-parts. There are pro-life enthusiasts who are against abortion and pro-choice groups who are partially or completely in favour of termination of pregnancy. Pro-life groups/people argue that that it is ethically/morally wrong to kill a foetus which has potential to live; they believe that every foetus is alive and has the capacity to develop into a human being like us. So killing a foetus is the same as killing a human being which is wrong. Pro-choice groups regard abortion as acceptable in some circumstances such as there being a serious medical problem which could endanger the foetus or mothers life, the foetus will suffer from mental or physical abnormalities or where the pregnancy was unintentional for example rape of failure of contraception. Two philosophical theories that could be applied to this debate could be natural law and virtue ethics. Natural law main focus is on actions, it asks if an action is good or bad and in accordance with nature. One of the primary precepts is protect and preserve the innocent. From this we get a secondary precept do not abort. This is an absolute moral rule that you should not kill an innocent person. This is how the Catholic Church views abortion and therefore condemns abortion in all instances. The Church of England tries to encourage the issues surrounding abortion, the church recognises that all individuals have different views regarding this sensitive matter. The 1983 resolution of Synod stated: That in situations where the continuance of a pregnancy threatens the life of the mother a termination of pregnancy may be justified and that there must be adequate and safe provision in our society for such situations Church of England General Synod, 1983 There are a few Catholics that disagree with the Vatican regarding abortion. They argue against the total ban on abortion with arguments such as: Theologians such as Aquinas and Augustine who believed that a foetus does not become a person until between 40 and 80 days after conception has occurred. Every Catholic has the right and responsibility to follow their own conscience on moral matters. Though pro-choice Catholics dont see abortion as being morally good they to argue that there could be situations where it is the least bad moral choice that is available at the time. Virtue ethics are concerned with what kind of people we should be. It helps to develop characteristics which help to make moral decisions easier, for example whether to consider and abortion or not. These ethics dont say that abortion is right or wrong but that it is up to the individuals personal character. A decision that a woman makes about an abortion must contribute towards her happiness. A person, who is virtuous and has disciplined themselves in the virtues of temperance, would be in a better state of mind and condition to decide on the important matter of having an abortion. In some countries such as India, aborting foetuses which are to be born girls are becoming a major problem. Some cultures prefer to have baby boys, so request are termination purely on the basis that the child is female. Pro-choice activist and author Janet Hadley, sex selection abortions in India are extremely common: All over India, there are clinics performing amniocentesis and ultrasound scans, even in districts too poor to afford supplies of clean drinking water. Every day, an estimated 3000 female foetuses are aborted. And there are doctors making a mint. Janet Hadley Abortion: between Freedom and Necessity (Great Britain: Virago Press 1996) 88 Female foeticide is more common than male foeticide, countries, in particular India and China, are more likely to have serious consequences on the balance of the genders in the population. The reasons behind these are mostly cultural, rather than religious. When it comes to this very sensitive debate, I feel I can honestly say that I am neither, for or against abortion. I do feel it is every womans right to decide. Until I am placed in a position where I am undecided on whether to continue with a pregnancy or not, I find it very difficult to have an opinion. Working in an operating theatre, it is part of my role to be part of a surgical team which carries out termination of pregnancies. I think doing this job has influenced me to have an impartial view on this matter. I have seen patients use this procedure as a form of contraception, but have also had to be with patients who have made the decision to terminate their pregnancy due to foetal abnormalities and miscarriage. Every womans circumstances are different and should be taken into consideration, and in a lot of these cases we have to consider the fathers feelings which a lot of people tend to forget. Euthanasia Euthanasia is the act of deliberately ending a persons life in order to end their suffering. According to English law both euthanasia and assisted suicide are illegal. This process is sometimes called mercy killing. Euthanasia can fall into categories such as: voluntary euthanasia where a person makes the decision to die and asks for help enable to do this. Non-voluntary euthanasia is when a person is unable to make the decision or give consent to die, for reasons such as being in a coma or being brain damaged, another person will make the decision on their behalf. This could be because the patient expressed their wishes for their life to be ended in these circumstances. Involuntary euthanasia is where someone is killed regardless of their wishes. There has always been lots of controversy surrounding the debate on euthanasia and whether this act should be legal or not. In most countries euthanasia is seen as a criminal homicide or murder. Although in countries such as Belgium, Netherlands and Luxemburg these practices are still considered legal. Killing is inexcusable yet is seen as excusable when used as a criminal punishment? Arguments regarding this debate can often depend on which method is used to carry out the end of life for the patient. There are many arguments on this debate, many of which fall into different categories such as ethical, practical and religious arguments and many more. Some ethical arguments for anti-euthanasia may include: Euthanasia weakening the respect in society and the sanctity of life, and all human beings are valued regardless of age, religion, sex etc. Voluntary euthanasia could be the start of a slippery slope which may lead to involuntary euthanasia; where a person who wants to live is killed regardless of their wishes. Euthanasia can affect other peoples hum rights, not just those of the patients, for example, family, relatives and even medical staff. Practical arguments for anti-euthanasia in this debate could be: If palliative care was to be carried out properly euthanasia would not needed to be necessary, it could help prevent a patient feeling this is the only option. Doctors should not be allowed to decide when a patient should die; legalisation of this would put doctors in a position of power which would be unacceptable. Religious people feel that euthanasia is against the will of god. Although god has given us all free will, they argue that it would be wrong for us to kill ourselves or ask another to do it for them. The slippery slope argument explains the fears of voluntary euthanasia becoming legal and where it may lead, such as involuntary euthanasia. If the law changes and voluntary euthanasia becomes legal, how would we be able to keep it under control? Without official regulations and control mechanisms proponents of euthanasia feel it would never be legalised Where would this slippery slope lead to? Could doctors start killing patients without their permission? Would doctors kill patients to save money and create more free beds? We conclude that is was virtually impossible to ensure that all acts of euthanasia were truly voluntary and that any liberations of the law in the United Kingdom could not be abused. We were also concerned that vulnerable people the elderly, lonely, sick or distressed would feel pressure, whether real or imagined, to request early death. Lord Walton, Chairman, House of Lords Select Committee on Medical Ethics looking into euthanasia, 1993. Why do people want euthanasia? Most people think that the main reason that people choose to seek euthanasia is because of them being in severe and unbearable pain. There are many psychological factors such as depression, feeling like a burden, the loss of their dignity and not wanting to be dependent which cause people to think of euthanasia. People consider what quality of life they are going to have, for example; a terminally ill patient can be damaged by physical conditions e.g. incontinence, vomiting, paralysis and difficulty breathing. Some peoples arguments may include: People have the right to die when and how they would like; being independent gives them the right to carry out decisions about themselves. A libertarian argument believes that if an action is in the best interest of everybody, then it does not violate anybodys rights, so is morally acceptable. Euthanasia happens, so is it not better to legalise it and make it regulated properly. People are allowed to die with dignity and in their own way. Relatives are spared from watching their loved ones suffer and die painfully. Utilitarianism believes that moral rules should produce the greatest happiness of the greatest people. Looking at it from utilitarian point of view, people who are allowed to die a good death when they choose will allow them to be happier in their final days. Utilitarianism looks at total human happiness and not just that of the patient involved. People who agree with this principle would see the negative effect it would have on those around the patient such as the family, friends and the healthcare professionals, these negative effects would outweigh those of the patient. Kants ethical theory has a different perspective to utilitarianism. Kants theory on mortality derived from the Greek deontology, which means obligation. He didnt agree with the making of moral choices out of compassion or kindness. He believed in what was the right thing to do, and choosing to fight the dying process is more important than just simply ending it all because of suffering and pain. Kant felt that the intentions of and act was more important than the actual act itself. I think that euthanasia is one of the most complicated debates to date. Its very hard to say whether you are either for or against euthanasia until you are put in a position where you could choose to live or die. The only way I could possibly have an opinion on this matter would be to imagine if it was a member of my family wanting to die. If I thought that they were going to have no quality of life and there was no hope of recovering then maybe I would consider euthanasia if it was what they wanted, the only way I would do this would be with their consent. I do strongly feel it does depend on each situation and the mental state of the patient, as voluntary euthanasia could be made and easy option if someone was to have suicidal tendencies.

Comparing Kate Chopin’s The Storm and T. Coraghessan Boyle’s Greasy Lak

Comparing Kate Chopin’s The Storm and T. Coraghessan Boyle’s Greasy Lake Kate Chopin and T. Coraghessan Boyle made excellent use of the elements point of view, character, and setting in their short stories â€Å"The Storm† and â€Å"Greasy Lake†. Kate Chopin’s characters and events follow the setting—the storm. This greatly enhances her work. Boyle’s characters mirror his setting as well—a greasy lake. It is amazing how much greater depth and deeper the insight is for a story when the potentials of elements of writing are fulfilled and utilized. Chopin’s â€Å"The Storm† is written in third-person objective point of view. The narrator is not involved with the characters in any way, just telling the story as it happened. The narrator is also omniscient which makes the point of view a normal, usual telling of the story. Chopin uses this to emphasize the uniqueness of her setting. It is also interesting to know how characters feel that the reader hasn’t even been introduced to yet in the story. Clarisse, Alcee Laballiere’s wife was not even in the main events of the story and yet we know that â€Å"their intimate conjugal life was something which she was more than willing to forego for a while† (Chopin 116). Boyle’s short story â€Å"Greasy Lake† is written fro the point of view of the main character of the story. This is important because the reader needs to feel the fear and see the murkiness of the lake through the eyes of a participant in the story.  "I suddenly felt a rush of joy and vindication: the son of a bitch was alive! Just as quickly, my bowels turned to ice† (Boyle 133). Calixta is the main character in Chopin’s â€Å"The Storm.† Calixta is a fairly flat character who plays a static role in... ...X. J. Kennedy and Dana Gioia. Literature: An Introduction to Fiction, Poetry, and Drama, 8th Ed., edited by Joseph Terry. New York: Longman, 2002. Chopin, Kate. â€Å"The Storm.† Eds. X. J. Kennedy and Dana Gioia. Literature: An Introduction to Fiction, Poetry, and Drama, 8th Ed., edited by Joseph Terry. New York: Longman, Cutter, Martha J. â€Å"The Search for a Feminine Voice in the Works of Kate Chopin†. Unruly Tongue: Identity and Voice in American Women’s Writing, 1850-1930, pp. 87-109. Mississippi: University Press of Mississippi, 1999. Hennessy, Denis. Dictionary of Literary Biography, Volume 218: American Short-Story Writers Since World War II, Second Series. A Bruccoli Clark Layman Book. Edited by Patrick Meanor, State University of New York at Oneonta, and Gwen Crane, State University of New York at Oneonta. Gale Group, 1999. pp. 70-77.

James Joyces The Dead - Failure to Create Wholeness from Gnomon :: Joyce Dead Essays

The Failure to Create Wholeness from Gnomon in The Dead      Ã‚   There is little doubt in anyone's mind that Gabriel's speech in "The Dead" is a failure. It is harder to understand what exactly he was trying to accomplish. The almost archaic style contradicts the lighthearted content, and what we are left with is a rambling oration which seems to produce nothing. Reading through the speech, one can not help but be struck by its wondrously odd and seemingly antiquated phraseology:    [Let us] still cherish in our hearts the memory of those dead. . .whose fame the world will not willingly let die.   [T]o go on bravely with our work among the living.    We are met here as friends. . . (202-203) "Those dead," "work among the living," "we are met here as friends" - not exactly the tone which one would expect from an informal after-dinner speech in the midst of a party.   The question is, "Where would one expect to hear this kind of speech?"   The answer is simple:   at a funeral, of course. Not just any sort of funeral, however.   One in particular comes to mind:    We are met on a great battlefield of that war.   We are met to dedicate a portion of it as a final resting place for those who here gave their lives that this nation might live. . . The world will little not nor long remember what we say her, but it can never forget what they did here.   It is for us, the living, rather to be dedicated here to the unfinished work. . . (261) In its sentiments and even in its diction it is astonishing how alike Gabriel's speech is to Licoln's Gettysburg Address.   Now before you throw down this paper in disgust let me make it clear that I will not be suggesting that Joyce tried to transcribe The Gettysburg Address into Dubliners.   I do think, however, that both speeches come from a certain tradition of speaking, the funeral oration or epitaphioi; and understanding how Gabriel's speech follows or strays from the tradition which it is emulating helps in grasping the reasons behind and consequences of its failure. Lincoln's funeral oration is the only English example of a specifically Athenian phenomenon.   In classical Athens, it was customary for an elected official to give a speech at the funeral for those soldiers who lost their lives during the previous year. James Joyce's The Dead - Failure to Create Wholeness from Gnomon :: Joyce Dead Essays The Failure to Create Wholeness from Gnomon in The Dead      Ã‚   There is little doubt in anyone's mind that Gabriel's speech in "The Dead" is a failure. It is harder to understand what exactly he was trying to accomplish. The almost archaic style contradicts the lighthearted content, and what we are left with is a rambling oration which seems to produce nothing. Reading through the speech, one can not help but be struck by its wondrously odd and seemingly antiquated phraseology:    [Let us] still cherish in our hearts the memory of those dead. . .whose fame the world will not willingly let die.   [T]o go on bravely with our work among the living.    We are met here as friends. . . (202-203) "Those dead," "work among the living," "we are met here as friends" - not exactly the tone which one would expect from an informal after-dinner speech in the midst of a party.   The question is, "Where would one expect to hear this kind of speech?"   The answer is simple:   at a funeral, of course. Not just any sort of funeral, however.   One in particular comes to mind:    We are met on a great battlefield of that war.   We are met to dedicate a portion of it as a final resting place for those who here gave their lives that this nation might live. . . The world will little not nor long remember what we say her, but it can never forget what they did here.   It is for us, the living, rather to be dedicated here to the unfinished work. . . (261) In its sentiments and even in its diction it is astonishing how alike Gabriel's speech is to Licoln's Gettysburg Address.   Now before you throw down this paper in disgust let me make it clear that I will not be suggesting that Joyce tried to transcribe The Gettysburg Address into Dubliners.   I do think, however, that both speeches come from a certain tradition of speaking, the funeral oration or epitaphioi; and understanding how Gabriel's speech follows or strays from the tradition which it is emulating helps in grasping the reasons behind and consequences of its failure. Lincoln's funeral oration is the only English example of a specifically Athenian phenomenon.   In classical Athens, it was customary for an elected official to give a speech at the funeral for those soldiers who lost their lives during the previous year.

The Significance of Gender Roles in Shakespeares The Taming of the Shr

Gender roles are undeniably a fundamental topic of critique in literature, particularly since expected gender roles have evolved in recent years. More importantly, the transcendence of these gender expectations indicates the possibility for transformation and increasing liberation in society. History explores many different stages for the sexes and their respective roles, from traditional anti-feminist times in which certain roles were strictly enforced, to more modern beliefs entailing free will and a lack of restrictions. In spite of this progress, there are always those who expedite the process while there are others that hinder development from occurring, even when it is necessary. Literary works in particular serve as a showcase for the progression of gender roles, but nonetheless reveal that through time certain elements remain consistent. Two authors who wrote in radically different time periods, William Shakespeare and Lorraine Hansberry, wrote plays that pose a threat to expected and traditional gender roles. The Taming of the Shrew (1623) is an example of an earlier work, which involves characters that manage to defeat their expected roles by acting out of the ordinary. A shrew, which is literally defined as either a small rodent-like animal or a woman with a harsh and nagging temperament (American Heritage Dictionary 1285), is used in reference to Katherine, the daughter of Baptista, who counters the expectation of women to act submissive by being loud and outspoken. In the end, even though Katherine seems to have submitted herself to society’s expectation of women, she is really only conforming in order to benefit her social role, since she realizes that accepting her role in society will be easier than counteri... ...ple are cruel, she still has big dreams of going to Africa with Asagai and becoming a doctor. In their plays, Shakespeare and Hansberry share a common element, which seems to say that some things, such as society and its expectations, are timeless. Society sets up expectations that are accepted and preferable to other members of society, and Katherine and Beneatha serve not only to demonstrate this ideology but also to argue against it and draw attention to the perpetual gender expectation of society. Works Cited Hartwig, Joan. â€Å"Horses and Women in The Taming of the Shrew†. 45. 4. (1982:Autumn): 285- 294. Newman, Karen. â€Å"The Taming of the Shrew A Modern Perspective†. 229-238. â€Å"Shrew†. American Heritage Dictionary. 4th ed. 2002. Wilkerson, Margaret B. â€Å"A Raisin in the Sun: Anniversary of an American Classic†. 38.2. (1986: Dec): 441-453.

The Relationship Between Journalism and Public Relations

The relationship between journalism and public relations has been described as tumultuous. Hitchcock (2012) says there is a shifting dynamic between the two and has found that journalists are starting to become more and more reliant on public relations ‘(PR)’, while Jackson (2009) says that up to 80% of media content has come from a public relations source. In this instance, Evans (2010) says, â€Å"it is time to admit that the two disciplines of journalism and PR are two sides of the same coin and that there is now complete freedom of movement between them† (p? ). FIND PAGE NUMBERThis essay will discuss the role of both public relations and journalism in the media, followed by an examination of the symbiotic relationship these two professions share. Differing views and issues surrounding the relationship will also be considered. Furthermore, media relations and new media technology will be examined regarding the tension between PR and journalism. A conclusion wil l then be summarized to support the idea that the relationship between public relations and journalism is symbiotic to an extent, however there are other factors also to consider when making such a statement.The Oxford Dictionary (2012) defines the term symbiosis as ‘a mutually beneficial relationship between different people or groups’. In this case we are examining the relationship between PR and journalism and how they mutually benefit from their day-to-day dealings with each other. According to Tench (2009), PR plays an important role in shaping the news by persuading other people to convey important messages to the organisations publics. This is done with support from media outputs and can also be described as ‘endorsement’.Furthermore, the PR practitioner should use sound media relations to gain editorial coverage in appropriate media channels. By doing this, Comrie (2007) elaborates that the organization’s reputation will impact positively by integrating a strategic plan in line with the company’s mission. Journalists in the media are wary of public relations practitioners, regardless of the fact that they deal with them daily. According to White and Hobsbawn (2007) they view PR practitioners as ambiguous sources to deal with and are often cautious and wary of whether the information given could be misleading or deceptive.Furthermore, Callad (2007) says that journalist’s gut reactions to ‘PR’ in general are almost immediately related to specific PR people in which they may have had a bad experience with, instead of the response to the profession its self. This type of stereotyping is a typical occurrence in their professional relationship. The relationship between PR and journalism is seen to mutually benefit both parties. Edward Bernays (in Evans, 2010) talks of the crucial importance of the press. This is because newspaper coverage can translate social ideas into facts, which in turn can infl uence the target publics of an organisation.Jackson (2009) also supports the idea that there is a symbiotic relationship of some kind existing between PR and journalism by saying â€Å"PR is a fact of life. Journalists should recognize it as an important channel† (p2). Jackson then elaborates on the role of PR by stating that there is a very significant amount of PR material in the media and that therefore plays an important role in news making. Furthermore, Grunig and Hunt (in Tench, 2009) underwent a survey in 2000 that indicated PR sources are responsible for around half of the news printed in newspapers.Press releases sent out by the Press Association are likely to include contribution from practitioners. (Mersham et al,. 2009) says that both sport and not for profit charities use emotional content in the promotion of their organisation, which in turn appeals to media outlets. These situations support the idea of symbiosis between PR and journalism, as journalists like to run stories with high emotional content, which will then in turn generate positive publicity for the organisation.Many journalists don’t like to admit that they do rely on PR in one way or another and unfortunately in this day and time, journalists are pushed for time as media channels have rapidly increased and budgets have been tightened. Because of this, little time is left for journalists to investigate stories independently. (Lewis et,. al 2008) found that up to 60% of stories coming from either articles or broadcast news contained elements of ‘pre packaging’. This can be described as a press release being regurgitated by a journalist into a news story, with very few facts missing.Callard (2011) further describes the symbiotic relationship that is evident between PR and journalism. These two professions interact with each other daily for the production of news. PR practitioners provide journalists with a suggested story and information shaped in the way the y would like it to be publicized in a specific media channel. Moreover, journalists then request information and sources from PR practitioners that may aid them in developing a story for the public. Although this seems both parties mutually benefit from each other’s presence, it doesn’t come without its controversies.Issues with credibility of both PR practitioners and journalists are said to always exist. Journalists should only post stories of interest to the audience, while PR practitioners should use media relations to get print or broadcast coverage without interference from the owners of the publication. (Tench, 2009) agrees with this by saying that these current priorities of confliction are said to describe the tension that exists between the agenda’s of these two competitors. Similar views are expressed such as (Mersham et al. 2009) with some journalists and PR practitioners seeing each other as allies, but are more frequently seen by each other as the enemy or people that they cannot trust. In saying this, PR practitioners are also wary of journalists. Gregory (2002) says that PR practitioners have a responsibility to keep a considerate distance between themselves and journalists but continue to provide them with material that reflects the truth. Moreover, we see that they continue to hold a symbiotic relationship in relation to the work they do, but whether they value each other on a personal level is very much debatable.According to (Davis, 2007) journalism traditionally was seen to hold power over PR as they had control over what was to be published. Due to cutbacks in resources and the continuing change in media channels, PR material and sources have developed which is resulting in a change over who holds that power. Moreover, Greenslade (2003) argues that this causes tension in the relationship as journalists like to think they are more powerful and rather believing that PR can benefit them, they feel conflicted to use posit ive, helpful sources of materials that PR practitioners provide them (Haller, 2007; Tilley & Hollings, 2008).Media relations must be understood as less about breaking news, and more about tactical work that is going to target the key stakeholders of your organisation. Gonring (in Comrie, 2007) suggests that it is also about â€Å"learning to strategize and manage press coverage to shape the opinions of important constituents† (p63). To put more simply, Tench (2009) mentions that we can view media relations as a relationship between an organisation and the press. The skilled practitioner needs to make sure they form sufficient relationships with journalists so that accurate, effective stories can be produced.This is important for both parties as White and Hobsbawm (2007) say â€Å"mutual exchange of information between these two groups of information gathers and providers is necessary, and not a matter for disapproval† (p290). New media developments are having an impact on both professions and the symbiotic relationship they share. White and Hobsbawm (2007) mention that journalism is heavily dependant on PR sources regardless of their personal relations and therefore more demands are needed to produce new and exciting material for new channels of media. The phenomenon of social media is changing the way we communicate.Because of the social aspect of new media, practitioners can present information that individuals can talk directly to each other and find truth themselves. There needs to be a more realistic approach to the relations between PR and journalism, as they may not possess the same interests, but they face the same threats and the context in which they operate is the same. The main points outlined above demonstrate that a symbiotic relationship between PR and journalism does exist. It is evident that both professions require some kind of reliance on each other.In saying this however it must be considered that although some symbiosis occur s, it doesn’t come with out scrutiny from both professions. White and Howsbawm (2007) elaborate by saying journalists are heavily dependant on PR practice in spite of the fact the views they hold of them. Media relations also contribute to the love-hate relationship in which they share, but also the need of each other for the growing world of technology. The above views suggest that although the relationship between PR and journalism is symbiotic, it is also seen as unstable, and that is not likely to change in the near future.References: Bailey, R. (2009). Media Relations. Harlow, England; New York: FT Prentice Hall Callard, H. (2011) Attitudes and perceptions of newspaper journalists towards public relations practitioners in New Zealand. Retrieved from http://scholar. google. co. nz/scholar? hl=en&lr=&q=related:Bcq7pKS7k_QJ:scholar. google. com/&um=1&ie=UTF-8&sa=X&ei=1cAwULHIMo2WiQf87oCoDw&ved=0CD0QzwIwAA Comrie, M. (2007, October 29). Media relations: From tactics to strat egy. Retrieved from  http://publicrelations4u. blogspot. co. z/2007/10/media-relations-from-tactics-to. html Davis, A. (2000). Public relations, news production and changing patterns of source access in British National Media. Media, Culture and Society, 22(1), 39-59. Evans, T. (2010). We are all in PR now. British Journalism Review  2010 21: 31 DOI: 10. 1177/0956474810374531 http://bjr. sagepub. com/content/21/2/31 Gower, K. (2007). Public relations and the press: The troubled embrace. Evanston, IL:Northwestern University Press. Greenslade, R. (2003) Press Gang: how newspapers make profits rom Propaganda, Basingstoke:Macmillan. Gregory, A. (2002). To Spin or Not to Spin? – The Ethics of Public Relations  [Lecture]. Retrieved from Leeds Metropolitan University. Grunig, J. E. , & Hunt, T. (1984). Managing Public Relations: Holt, Rinehart and Winston. Haller, M. (2007). Symbiosis or antagonism: The neurotic double bind. In Merkel, B. , Russ-Mohl, S. , & Zavaritt, G. (Eds. ). A complicated, antagonistic and symbiotic affair: Journalism, public relations and their struggle for public attention (pp. 95-99). Lugano, Switzerland: European Journalism Observatory.Hitchcock, S. (2012, February 18). Tumultuous relationship between journalism and PR thawing says Waikato researcher. The University of Waikato. Retrieved August 19th, 2012, from http://www. waikato. ac. nz/news-events/media/2012/02tumultuous-relationship-between-journalism-and-pr-thawing-says-waikato-researcher. shtml Hollings, J. , Lealand, G. , Samson, A. , & Tilley, E. (2007). The big NZ journalism survey: Underpaid, under-trained, under-resourced, unsure about the future – but still idealistic.Pacific Journalism Review, 13(2), 175–197. Jackson, S. (2009, May 4). PR driving up to 80pc of content. The Australian. Retrieved August 19th, 2012, from  http://www. theaustralian. com. au Lewis, J. , A. Williams. , B. Franklin. , J. Thomas. , and N. Mosdell (2008). â€Å"The Quality a nd Independence of British Journalism’, Cardiff School of Journalism, Media and Cultural Studies. Report found at http://www. cardiff. ac. uk/jomec/research/researchgroups/journalismstudies/fundedprojects/qualitypress. html Mersham, G. M. , Theunissen, P. , & Peart, J. G. M. (2009). Public

Marketing Campaign

Nicole Abeyta foodstuff place Project prof Liz Thomas-Hensley merchandising in the 21st coulomb February 11, 2013 Abeyta 1 Exe decampive Summary Stephanie Abeyta is an up and glide slope cosmetologist, she loves invention and she expresses it with a variation of seminal techniques. Stephanie wants to frame stylish counts through and through hairs-breadth, physical composition, and peg d jazz rule that leave alone d in solelyy the needs of every her customers. bearing produce unendingly in peace, debaucher, and mirth h eitherucination Build a visual sense job can Create invention pick up the needs of lymph nodes Promoting a transmutation of beaut techniques Linking with the business community of personal manner, weddings and stiff events Promoting voguish trends Anticipating trends in the fashion innovation advance lifelong relationships Respecting the diversity of clients Abeyta 2 Goals Stephanies goal as a cosmetologist is to produce beauty , and create magic. Stephanie wants the world to be a happier, beautiful place At measure she would want to be living in L. A. as Chelsea Handlers personal make-up artist, or doing hair and typography for fashion tar turns.She would as puff up as love to own her own beauty salon, possibly design a minuscule change state line and own a b prohibitedique connected to the salon. She would like to become a winnerful business where her friends and family apprize body of remove with her, and serve well her run it. in that location ar umpteen paths that Stephanie would like to draw to fix her c atomic come 18er. The cle atomic number 18st vision she has for her ego is to live a happy, enliven life. Stephanie is an artist, and good deal ar her evictvas. large-minded a beautiful radical haircut, a conspicuous new color, or something discloserageous for a t alone fashion pictorial matter contain is how she creates art.This art she creates is beautiful, and f acing pages general by others just like her. She wants to spread beauty and therefore make mess happy. annals It started with a bend, a french braid or a cornrow. unrelenting substance shadow and pink blush, oh yeah, it started at a small age. Paint brushes, body of water color, sight pads, oh yeah, it started at a young age. exqui situation production wasnt something she became interested in it was something that ran through her veins. She was natural to create are. She explored more artistic avenues drawing, painting, complete art, writing, make-up, tho it al unspoilt smarts came dressing to beauty.why non create art with hair and authorship? Stephanie tried to major in psychology, English, media, nevertheless it wasnt until she took her tour at capital of Minnesota Mitchell the School that she knew thats where she belonged. She felt at home, and at that point she knew cosmetology was something she was born to do Abeyta 3 Services Provided Hair warp gash Sty ling Texture (Perms & Relaxers) gloms Manicures Pedicures Silk Wraps Acrylic Nail program (Free Hand) Spa Facials Waxing organization * writing Application Abeyta 4 Competitors fellow snuff iter Students workings Professionals (Cosmetologists)Demographics General Public mood industry People in testis Events menses Presence in the food market place shortly there is non a affectionate front line of Stephanie Abeytas somebody entity of cosmetology in the genial media market. catamenialy Stephanie is working on a headmaster Facebook page showcasing the work she has through with(p) thus far. Also Stephanie is working on tutorials for nails and authorship techniques to mark on YouTube. prink Analysis Strengths Plenty of style to ripen Special niche with makeup and nails creative Abeyta 5 Weaknesses No tender media No epoch for friendly media Current clients dont rent intimacy ab let on go basal k outrightledge of loving media Opportunities exponential union of room to grow Stronger syner give riseic straw man Stronger physical nominal head advance of self Promotion of creativity carry frame Client Building Threats coadjutor Students working(a) Professionals (Cosmetologists) Abeyta 6 How Stephanie Abeytas man-to-man entity of cosmetologys companionable media system fits into her boilersuit trade schema Stephanie is well aware that having a well-disposed media strategy is disadvantageal to her oerall trade strategy.Having a unbendable front end in the brotherly media market, she get out concur knowledge take on uponed and the view of benefits of utilizing interactive selling techniques to advance her cut back off to exciting levels of luxuriously rank of returns on investment. Utilizing these interactive merchandising techniques successfully allow for bring high book of account of occupation, creating art and evolve infinitely in peace, beauty and happiness. Ultimately stretching the goals of th e trade strategy set by for her idiosyncratic entity as a Cosmetologist. interviewStephanie Abeyta, cosmetologist, was too-generous enough to provide time and rich insight on the multiplicities and complexities that press the practice session of interactive marketing inside her case-by-case entity. Overall logistics is the driving and coercive entity to where Stephanie establishes her externalize of action of whether or non to design and construct a favorable media nominal head or non. The interview with Stephanie Abeyta was sooner good on the direction of where and how fond media provide be implemented with her idiosyncratic entity.Following is a transcript of the interview I had with Stephanie Abeyta. Abeyta 7 What are your thoughts on tender media and its procedure in Cosmetology? I weigh it plays a big role in cosmetology beca practice hair, makeup, and nail pictures are all apportiond on pintrest, Facebook and other cordial media plat conformations. sa cramental manduction photos is a smashing way to get my creative work instanced. Do you guess having a salubrious presence in the accessible media market go away help gain disdain? Yes, I accept more raft go forth sop up what my capabilities are in regards to hair, nails, and makeup. The more people keep an eye on my work the better chance of ahem be advance strength clients. What is genial media to you and your unhomogeneous(prenominal) entity? Social media means impression of my art and my give away. I believe this go out at last lead to my goal of build a clientele base. How does favorable media work, in recruiting clientele? People result share my work on all kindly media platforms and hopefully that leave bring potential clients in. if I get clients to like my work they volition spread the intelligence activityworthiness to their friends and family. Abeyta 8 What kind of presence does your exclusive entity gull in the well-disposed media market amend now? As of right now, I mystify no forms of amicable media up, except I am genuinely working on a professional Facebook that allow for showcase the work I digest done thus far. I am besides working on tutorials that forget as certain(a) interested single(a)s how to get authoritative looks with hair, nails, and makeup and I forget be posting these tutorials on YouTube. appellative of the Why, How, and Whats piece of tail the product or service. Why? Stephanie Abeytas various(prenominal) entity as of right now does not have a immobile presence in the companionable media market.With our marketing strategy objectives we would like to build shit consciousness and build clientele for Stephanies mortal entity. We would besides like to build a strong presence in the social media market. This provide apply an increase in clientele base as well as an increase of cognisance of Stephanies brand. How? In swan to build brand awareness, clientele and a strong pre sence in the social media market we will usance many strategies incorporating a wide rate of social media tools to promote and inform topical and incoming clients.Our marketing strategy tools, includes the economic consumption of all social media platforms such as Facebook, twitter, YouTube and a personal website for Stephanie Abeyta. We plan to rival out to menses and future clients by making it an interactive platform for all to use. Abeyta 9 What? Using all social media platforms, we determine to strengthen the overall brand of Stephanie Abeytas several(prenominal) entity of cosmetology and emerge into the social media market with a excess niche that will spread this entity the competitive advan cross oute over all other competitors. Identification of trade Objectivesmerchandising Objectives Build brand awareness of individual entity Build a strong presence in the social media market ontogeny volume of clientele base prosody for Success Facebook views and chase ch irrup followers YouTube views and followers Views of personal website gain of clientele (by get a lines) Abeyta 10 In position to delay how successful our marketing objectives are in this publicizing suit to build brand awareness and clientele of Stephanies individual entity we will use Facebook, Twitter and YouTube views, likes, and followers.We condition to have a least 1,000 followers, likes and views the initiative course of instruction of this promote to deem our ad entreat as successful. We will to a fault look at the percen furrowes of visits in the salon, retentivity and the number of clients who return and compare to the ascendent months of this drift to see if our ROI in this advertisement campaign is successful. With using all these rhythmic pattern for success we hope to achieve a qualitative brand experience that is intercommunicate to current and future clients to the highest degree all serve and products Stephanie has to offer.In the current marke ting purlieu that is surround by social media, Facebook, Twitter and YouTube, are the new ways of stretching out to clients. Our social media campaign is not exclusively used to approach clients, but to create a buzz and participation for current and potential clients. Facebook- Facebook is the most customary social media method as of today. This would be our primary(a) method of reaching out to our bum market because so many people are already beaten(prenominal) with this site. Stephanies individual entity will utilize Facebooks timeline to generate client involvement. Clients will be elect t random and appear as the timeline photo as style of the calendar week. Facebook will also be used to showcase the capabilities of what Stephanie can do as hair, makeup and nails. We will also encourage clients to check in on Facebook so it will show up on their news grant and their friends will start to roll in the hay Stephanies creative work. Abeyta 11 An example of a Facebook po st Check out new retract trends for hair, nails, makeup every Wednesday Twitter- This form of social networking is not the largest or the front-runner however, it is exploitation and has opportunity. The chop tag is an behind way for people to talk about the alike subject.Stephanie will use this chop tag and connect with individuals who enjoy great deals at a salon. The clients that view this hash tag will be introduced to deals and coupons to use with their visit to the salon. An example of a abstract would be Two for one special cut and color all week double-dyed(a) February 6th-14th. Bring packagingal work out FEB13 to salon ValentineDealStephanie Abeyta YouTube- A social networking site that is illuminating and entertaining. Stephanie will use YouTube as a platform to create tutorials that will teach interested individuals how to get certain looks from hair, nails, and makeup that are trending.First tutorial on updos coming soon The knowledge gained and experience constituted throughout building this advertising campaign has been beneficial for both me and Stephanie. It is observable that interactive marketing techniques utilized in various industries can catapult promotion of brands and run to exciting levels of high grade on returns on investment. The denial of social media on industries can be a detriment in substance of fight with rivals and prospects.Marketing CampaignNicole Abeyta Marketing Project Professor Liz Thomas-Hensley Marketing in the 21st Century February 11, 2013 Abeyta 1 Executive Summary Stephanie Abeyta is an up and coming cosmetologist, she loves art and she expresses it through a variety of creative techniques. Stephanie wants to create trendy looks through hair, makeup, and nail design that will meet the needs of all her customers. Mission Evolve infinitely in peace, beauty, and Happiness Vision Build a mass clientele base Create Art Meet the needs of clients Promoting a variety of beauty techniques Linking with th e business community of fashion, weddings and formal events Promoting stylish trends Anticipating trends in the fashion world Advancing lifelong relationships Respecting the diversity of clients Abeyta 2 Goals Stephanies goal as a cosmetologist is to create beauty, and create magic. Stephanie wants the world to be a happier, beautiful place At times she would like to be living in L. A. as Chelsea Handlers personal makeup artist, or doing hair and makeup for fashion shows.She would also love to own her own salon, maybe design a small clothing line and own a boutique connected to the salon. She would like to have a successful business where her friends and family can work with her, and help her run it. There are many paths that Stephanie would like to take to build her career. The clearest vision she has for herself is to live a happy, inspired life. Stephanie is an artist, and people are her canvas. Giving a beautiful new haircut, a dazzling new color, or something fearful for a hi gh fashion photo shoot is how she creates art.This art she creates is beautiful, and spread worldwide by others just like her. She wants to spread beauty and therefore make people happy. History It started with a braid, a french braid or a cornrow. Blue eye shadow and pink blush, oh yeah, it started at a young age. Paint brushes, water color, sketch pads, oh yeah, it started at a young age. Art wasnt something she became interested in it was something that ran through her veins. She was born to create are. She explored many artistic avenues drawing, painting, nail art, writing, make-up, but it always came back to beauty.Why not create art with hair and makeup? Stephanie tried to major in psychology, English, media, but it wasnt until she took her tour at Paul Mitchell the School that she knew thats where she belonged. She felt at home, and at that point she knew cosmetology was something she was born to do Abeyta 3 Services Provided Hair Color Cutting Styling Texture (Perms & Relaxe rs) Nails Manicures Pedicures Silk Wraps Acrylic Nail Design (Free Hand) Spa Facials Waxing Makeup * Makeup Application Abeyta 4 Competitors Fellow Students Working Professionals (Cosmetologists)Demographics General Public Fashion Industry People in Formal Events Current Presence in the Market Currently there is not a strong presence of Stephanie Abeytas individual entity of cosmetology in the social media market. Currently Stephanie is working on a professional Facebook page showcasing the work she has done thus far. Also Stephanie is working on tutorials for nails and makeup techniques to post on YouTube. SWOT Analysis Strengths Plenty of room to grow Special niche with makeup and nails Creative Abeyta 5 Weaknesses No social media No time for social media Current clients dont have knowledge about services Basic knowledge of social media Opportunities Exponential amount of room to grow Stronger interactive presence Stronger physical presence Promotion of self Promotion of creativit y Brand Building Client Building Threats Fellow Students Working Professionals (Cosmetologists) Abeyta 6 How Stephanie Abeytas individual entity of cosmetologys social media strategy fits into her overall marketing strategy Stephanie is well aware that having a social media strategy is detrimental to her overall marketing strategy.Having a strong presence in the social media market, she will have knowledge gained and the view of benefits of utilizing interactive marketing techniques to promote her brand to exciting levels of high rates of returns on investment. Utilizing these interactive marketing techniques successfully will bring high volume of clientele, creating art and evolve infinitely in peace, beauty and happiness. Ultimately reaching the goals of the marketing strategy set forth for her individual entity as a Cosmetologist. InterviewStephanie Abeyta, cosmetologist, was generous enough to provide time and valuable insight on the multiplicities and complexities that promote the utilization of interactive marketing within her individual entity. Overall logistics is the driving and controlling entity to where Stephanie establishes her plan of action of whether or not to design and construct a social media presence or not. The interview with Stephanie Abeyta was quite beneficial on the direction of where and how social media will be implemented with her individual entity.Following is a transcript of the interview I had with Stephanie Abeyta. Abeyta 7 What are your thoughts on social media and its role in Cosmetology? I believe it plays a big role in cosmetology because hair, makeup, and nail photos are all shared out on pintrest, Facebook and other social media platforms. Sharing photos is a great way to get my creative work showcased. Do you believe having a strong presence in the social media market will help gain clientele? Yes, I believe more people will see what my capabilities are in regards to hair, nails, and makeup. The more people see my work t he better chance of hem becoming potential clients. What is social media to you and your individual entity? Social media means exposure of my art and my brand. I believe this will ultimately lead to my goal of building a clientele base. How does social media work, in recruiting clientele? People will share my work on all social media platforms and hopefully that will bring potential clients in. if I get clients to like my work they will spread the word to their friends and family. Abeyta 8 What kind of presence does your individual entity have in the social media market right now? As of right now, I have no forms of social media up, but I am before long working on a professional Facebook that will showcase the work I have done thus far. I am also working on tutorials that will teach interested individuals how to get certain looks with hair, nails, and makeup and I will be posting these tutorials on YouTube. Identification of the Why, How, and Whats behind the product or service. Wh y? Stephanie Abeytas individual entity as of right now does not have a strong presence in the social media market.With our marketing strategy objectives we would like to build brand awareness and build clientele for Stephanies individual entity. We would also like to build a strong presence in the social media market. This will generate an increase in clientele base as well as an increase of awareness of Stephanies brand. How? In order to build brand awareness, clientele and a strong presence in the social media market we will use many strategies incorporating a wide array of social media tools to promote and inform current and future clients.Our marketing strategy tools, includes the use of all social media platforms such as Facebook, Twitter, YouTube and a personal website for Stephanie Abeyta. We plan to reach out to current and future clients by making it an interactive platform for all to use. Abeyta 9 What? Using all social media platforms, we intend to strengthen the overa ll brand of Stephanie Abeytas individual entity of cosmetology and emerge into the social media market with a special niche that will give this entity the competitive advantage over all other competitors. Identification of Marketing ObjectivesMarketing Objectives Build brand awareness of individual entity Build a strong presence in the social media market Increase volume of clientele base Metrics for Success Facebook views and followers Twitter followers YouTube views and followers Views of personal website Increase of clientele (by visits) Abeyta 10 In order to see how successful our marketing objectives are in this advertising campaign to build brand awareness and clientele of Stephanies individual entity we will use Facebook, Twitter and YouTube views, likes, and followers.We intend to have a least 1,000 followers, likes and views the first year of this campaign to deem our advertising campaign as successful. We will also look at the percentages of visits in the salon, retention and the number of clients who return and compare to the beginning months of this campaign to see if our ROI in this advertising campaign is successful. With using all these metrics for success we hope to achieve a qualitative brand experience that is informing to current and future clients about all services and products Stephanie has to offer.In the current marketing environment that is surrounded by social media, Facebook, Twitter and YouTube, are the new ways of reaching out to clients. Our social media campaign is not only used to approach clients, but to create a buzz and engagement for current and potential clients. Facebook- Facebook is the most popular social media method as of today. This would be our primary method of reaching out to our target market because so many people are already familiar with this site. Stephanies individual entity will utilize Facebooks timeline to generate client involvement. Clients will be chosen t random and appear as the timeline photo as sty le of the week. Facebook will also be used to showcase the capabilities of what Stephanie can do as hair, makeup and nails. We will also encourage clients to check in on Facebook so it will show up on their news feed and their friends will start to recognize Stephanies creative work. Abeyta 11 An example of a Facebook post Check out new spring trends for hair, nails, makeup every Wednesday Twitter- This form of social networking is not the largest or the favorite however, it is growing and has opportunity. The hash tag is an easy way for people to talk about the same subject.Stephanie will use this hash tag and connect with individuals who enjoy great deals at a salon. The clients that view this hash tag will be introduced to deals and coupons to use with their visit to the salon. An example of a Tweet would be Two for one special cut and color all week staring February 6th-14th. Bring promotional code FEB13 to salon ValentineDealStephanie Abeyta YouTube- A social networking site t hat is informative and entertaining. Stephanie will use YouTube as a platform to create tutorials that will teach interested individuals how to get certain looks from hair, nails, and makeup that are trending.First tutorial on updos coming soon The knowledge gained and experience established throughout building this advertising campaign has been beneficial for both me and Stephanie. It is evident that interactive marketing techniques utilized in various industries can catapult promotion of brands and services to exciting levels of high rates on returns on investment. The denial of social media on industries can be a detriment in substance of competitiveness with rivals and prospects.