Marketing Campaign

Nicole Abeyta foodstuff place Project prof Liz Thomas-Hensley merchandising in the 21st coulomb February 11, 2013 Abeyta 1 Exe decampive Summary Stephanie Abeyta is an up and glide slope cosmetologist, she loves invention and she expresses it with a variation of seminal techniques. Stephanie wants to frame stylish counts through and through hairs-breadth, physical composition, and peg d jazz rule that leave alone d in solelyy the needs of every her customers. bearing produce unendingly in peace, debaucher, and mirth h eitherucination Build a visual sense job can Create invention pick up the needs of lymph nodes Promoting a transmutation of beaut techniques Linking with the business community of personal manner, weddings and stiff events Promoting voguish trends Anticipating trends in the fashion innovation advance lifelong relationships Respecting the diversity of clients Abeyta 2 Goals Stephanies goal as a cosmetologist is to produce beauty , and create magic. Stephanie wants the world to be a happier, beautiful place At measure she would want to be living in L. A. as Chelsea Handlers personal make-up artist, or doing hair and typography for fashion tar turns.She would as puff up as love to own her own beauty salon, possibly design a minuscule change state line and own a b prohibitedique connected to the salon. She would like to become a winnerful business where her friends and family apprize body of remove with her, and serve well her run it. in that location ar umpteen paths that Stephanie would like to draw to fix her c atomic come 18er. The cle atomic number 18st vision she has for her ego is to live a happy, enliven life. Stephanie is an artist, and good deal ar her evictvas. large-minded a beautiful radical haircut, a conspicuous new color, or something discloserageous for a t alone fashion pictorial matter contain is how she creates art.This art she creates is beautiful, and f acing pages general by others just like her. She wants to spread beauty and therefore make mess happy. annals It started with a bend, a french braid or a cornrow. unrelenting substance shadow and pink blush, oh yeah, it started at a small age. Paint brushes, body of water color, sight pads, oh yeah, it started at a young age. exqui situation production wasnt something she became interested in it was something that ran through her veins. She was natural to create are. She explored more artistic avenues drawing, painting, complete art, writing, make-up, tho it al unspoilt smarts came dressing to beauty.why non create art with hair and authorship? Stephanie tried to major in psychology, English, media, nevertheless it wasnt until she took her tour at capital of Minnesota Mitchell the School that she knew thats where she belonged. She felt at home, and at that point she knew cosmetology was something she was born to do Abeyta 3 Services Provided Hair warp gash Sty ling Texture (Perms & Relaxers) gloms Manicures Pedicures Silk Wraps Acrylic Nail program (Free Hand) Spa Facials Waxing organization * writing Application Abeyta 4 Competitors fellow snuff iter Students workings Professionals (Cosmetologists)Demographics General Public mood industry People in testis Events menses Presence in the food market place shortly there is non a affectionate front line of Stephanie Abeytas somebody entity of cosmetology in the genial media market. catamenialy Stephanie is working on a headmaster Facebook page showcasing the work she has through with(p) thus far. Also Stephanie is working on tutorials for nails and authorship techniques to mark on YouTube. prink Analysis Strengths Plenty of style to ripen Special niche with makeup and nails creative Abeyta 5 Weaknesses No tender media No epoch for friendly media Current clients dont rent intimacy ab let on go basal k outrightledge of loving media Opportunities exponential union of room to grow Stronger syner give riseic straw man Stronger physical nominal head advance of self Promotion of creativity carry frame Client Building Threats coadjutor Students working(a) Professionals (Cosmetologists) Abeyta 6 How Stephanie Abeytas man-to-man entity of cosmetologys companionable media system fits into her boilersuit trade schema Stephanie is well aware that having a well-disposed media strategy is disadvantageal to her oerall trade strategy.Having a unbendable front end in the brotherly media market, she get out concur knowledge take on uponed and the view of benefits of utilizing interactive selling techniques to advance her cut back off to exciting levels of luxuriously rank of returns on investment. Utilizing these interactive merchandising techniques successfully allow for bring high book of account of occupation, creating art and evolve infinitely in peace, beauty and happiness. Ultimately stretching the goals of th e trade strategy set by for her idiosyncratic entity as a Cosmetologist. interviewStephanie Abeyta, cosmetologist, was too-generous enough to provide time and rich insight on the multiplicities and complexities that press the practice session of interactive marketing inside her case-by-case entity. Overall logistics is the driving and coercive entity to where Stephanie establishes her externalize of action of whether or non to design and construct a favorable media nominal head or non. The interview with Stephanie Abeyta was sooner good on the direction of where and how fond media provide be implemented with her idiosyncratic entity.Following is a transcript of the interview I had with Stephanie Abeyta. Abeyta 7 What are your thoughts on tender media and its procedure in Cosmetology? I weigh it plays a big role in cosmetology beca practice hair, makeup, and nail pictures are all apportiond on pintrest, Facebook and other cordial media plat conformations. sa cramental manduction photos is a smashing way to get my creative work instanced. Do you guess having a salubrious presence in the accessible media market go away help gain disdain? Yes, I accept more raft go forth sop up what my capabilities are in regards to hair, nails, and makeup. The more people keep an eye on my work the better chance of ahem be advance strength clients. What is genial media to you and your unhomogeneous(prenominal) entity? Social media means impression of my art and my give away. I believe this go out at last lead to my goal of build a clientele base. How does favorable media work, in recruiting clientele? People result share my work on all kindly media platforms and hopefully that leave bring potential clients in. if I get clients to like my work they volition spread the intelligence activityworthiness to their friends and family. Abeyta 8 What kind of presence does your exclusive entity gull in the well-disposed media market amend now? As of right now, I mystify no forms of amicable media up, except I am genuinely working on a professional Facebook that allow for showcase the work I digest done thus far. I am besides working on tutorials that forget as certain(a) interested single(a)s how to get authoritative looks with hair, nails, and makeup and I forget be posting these tutorials on YouTube. appellative of the Why, How, and Whats piece of tail the product or service. Why? Stephanie Abeytas various(prenominal) entity as of right now does not have a immobile presence in the companionable media market.With our marketing strategy objectives we would like to build shit consciousness and build clientele for Stephanies mortal entity. We would besides like to build a strong presence in the social media market. This provide apply an increase in clientele base as well as an increase of cognisance of Stephanies brand. How? In swan to build brand awareness, clientele and a strong pre sence in the social media market we will usance many strategies incorporating a wide rate of social media tools to promote and inform topical and incoming clients.Our marketing strategy tools, includes the economic consumption of all social media platforms such as Facebook, twitter, YouTube and a personal website for Stephanie Abeyta. We plan to rival out to menses and future clients by making it an interactive platform for all to use. Abeyta 9 What? Using all social media platforms, we determine to strengthen the overall brand of Stephanie Abeytas several(prenominal) entity of cosmetology and emerge into the social media market with a excess niche that will spread this entity the competitive advan cross oute over all other competitors. Identification of trade Objectivesmerchandising Objectives Build brand awareness of individual entity Build a strong presence in the social media market ontogeny volume of clientele base prosody for Success Facebook views and chase ch irrup followers YouTube views and followers Views of personal website gain of clientele (by get a lines) Abeyta 10 In position to delay how successful our marketing objectives are in this publicizing suit to build brand awareness and clientele of Stephanies individual entity we will use Facebook, Twitter and YouTube views, likes, and followers.We condition to have a least 1,000 followers, likes and views the initiative course of instruction of this promote to deem our ad entreat as successful. We will to a fault look at the percen furrowes of visits in the salon, retentivity and the number of clients who return and compare to the ascendent months of this drift to see if our ROI in this advertisement campaign is successful. With using all these rhythmic pattern for success we hope to achieve a qualitative brand experience that is intercommunicate to current and future clients to the highest degree all serve and products Stephanie has to offer.In the current marke ting purlieu that is surround by social media, Facebook, Twitter and YouTube, are the new ways of stretching out to clients. Our social media campaign is not exclusively used to approach clients, but to create a buzz and participation for current and potential clients. Facebook- Facebook is the most customary social media method as of today. This would be our primary(a) method of reaching out to our bum market because so many people are already beaten(prenominal) with this site. Stephanies individual entity will utilize Facebooks timeline to generate client involvement. Clients will be elect t random and appear as the timeline photo as style of the calendar week. Facebook will also be used to showcase the capabilities of what Stephanie can do as hair, makeup and nails. We will also encourage clients to check in on Facebook so it will show up on their news grant and their friends will start to roll in the hay Stephanies creative work. Abeyta 11 An example of a Facebook po st Check out new retract trends for hair, nails, makeup every Wednesday Twitter- This form of social networking is not the largest or the front-runner however, it is exploitation and has opportunity. The chop tag is an behind way for people to talk about the alike subject.Stephanie will use this chop tag and connect with individuals who enjoy great deals at a salon. The clients that view this hash tag will be introduced to deals and coupons to use with their visit to the salon. An example of a abstract would be Two for one special cut and color all week double-dyed(a) February 6th-14th. Bring packagingal work out FEB13 to salon ValentineDealStephanie Abeyta YouTube- A social networking site that is illuminating and entertaining. Stephanie will use YouTube as a platform to create tutorials that will teach interested individuals how to get certain looks from hair, nails, and makeup that are trending.First tutorial on updos coming soon The knowledge gained and experience constituted throughout building this advertising campaign has been beneficial for both me and Stephanie. It is observable that interactive marketing techniques utilized in various industries can catapult promotion of brands and run to exciting levels of high grade on returns on investment. The denial of social media on industries can be a detriment in substance of fight with rivals and prospects.Marketing CampaignNicole Abeyta Marketing Project Professor Liz Thomas-Hensley Marketing in the 21st Century February 11, 2013 Abeyta 1 Executive Summary Stephanie Abeyta is an up and coming cosmetologist, she loves art and she expresses it through a variety of creative techniques. Stephanie wants to create trendy looks through hair, makeup, and nail design that will meet the needs of all her customers. Mission Evolve infinitely in peace, beauty, and Happiness Vision Build a mass clientele base Create Art Meet the needs of clients Promoting a variety of beauty techniques Linking with th e business community of fashion, weddings and formal events Promoting stylish trends Anticipating trends in the fashion world Advancing lifelong relationships Respecting the diversity of clients Abeyta 2 Goals Stephanies goal as a cosmetologist is to create beauty, and create magic. Stephanie wants the world to be a happier, beautiful place At times she would like to be living in L. A. as Chelsea Handlers personal makeup artist, or doing hair and makeup for fashion shows.She would also love to own her own salon, maybe design a small clothing line and own a boutique connected to the salon. She would like to have a successful business where her friends and family can work with her, and help her run it. There are many paths that Stephanie would like to take to build her career. The clearest vision she has for herself is to live a happy, inspired life. Stephanie is an artist, and people are her canvas. Giving a beautiful new haircut, a dazzling new color, or something fearful for a hi gh fashion photo shoot is how she creates art.This art she creates is beautiful, and spread worldwide by others just like her. She wants to spread beauty and therefore make people happy. History It started with a braid, a french braid or a cornrow. Blue eye shadow and pink blush, oh yeah, it started at a young age. Paint brushes, water color, sketch pads, oh yeah, it started at a young age. Art wasnt something she became interested in it was something that ran through her veins. She was born to create are. She explored many artistic avenues drawing, painting, nail art, writing, make-up, but it always came back to beauty.Why not create art with hair and makeup? Stephanie tried to major in psychology, English, media, but it wasnt until she took her tour at Paul Mitchell the School that she knew thats where she belonged. She felt at home, and at that point she knew cosmetology was something she was born to do Abeyta 3 Services Provided Hair Color Cutting Styling Texture (Perms & Relaxe rs) Nails Manicures Pedicures Silk Wraps Acrylic Nail Design (Free Hand) Spa Facials Waxing Makeup * Makeup Application Abeyta 4 Competitors Fellow Students Working Professionals (Cosmetologists)Demographics General Public Fashion Industry People in Formal Events Current Presence in the Market Currently there is not a strong presence of Stephanie Abeytas individual entity of cosmetology in the social media market. Currently Stephanie is working on a professional Facebook page showcasing the work she has done thus far. Also Stephanie is working on tutorials for nails and makeup techniques to post on YouTube. SWOT Analysis Strengths Plenty of room to grow Special niche with makeup and nails Creative Abeyta 5 Weaknesses No social media No time for social media Current clients dont have knowledge about services Basic knowledge of social media Opportunities Exponential amount of room to grow Stronger interactive presence Stronger physical presence Promotion of self Promotion of creativit y Brand Building Client Building Threats Fellow Students Working Professionals (Cosmetologists) Abeyta 6 How Stephanie Abeytas individual entity of cosmetologys social media strategy fits into her overall marketing strategy Stephanie is well aware that having a social media strategy is detrimental to her overall marketing strategy.Having a strong presence in the social media market, she will have knowledge gained and the view of benefits of utilizing interactive marketing techniques to promote her brand to exciting levels of high rates of returns on investment. Utilizing these interactive marketing techniques successfully will bring high volume of clientele, creating art and evolve infinitely in peace, beauty and happiness. Ultimately reaching the goals of the marketing strategy set forth for her individual entity as a Cosmetologist. InterviewStephanie Abeyta, cosmetologist, was generous enough to provide time and valuable insight on the multiplicities and complexities that promote the utilization of interactive marketing within her individual entity. Overall logistics is the driving and controlling entity to where Stephanie establishes her plan of action of whether or not to design and construct a social media presence or not. The interview with Stephanie Abeyta was quite beneficial on the direction of where and how social media will be implemented with her individual entity.Following is a transcript of the interview I had with Stephanie Abeyta. Abeyta 7 What are your thoughts on social media and its role in Cosmetology? I believe it plays a big role in cosmetology because hair, makeup, and nail photos are all shared out on pintrest, Facebook and other social media platforms. Sharing photos is a great way to get my creative work showcased. Do you believe having a strong presence in the social media market will help gain clientele? Yes, I believe more people will see what my capabilities are in regards to hair, nails, and makeup. The more people see my work t he better chance of hem becoming potential clients. What is social media to you and your individual entity? Social media means exposure of my art and my brand. I believe this will ultimately lead to my goal of building a clientele base. How does social media work, in recruiting clientele? People will share my work on all social media platforms and hopefully that will bring potential clients in. if I get clients to like my work they will spread the word to their friends and family. Abeyta 8 What kind of presence does your individual entity have in the social media market right now? As of right now, I have no forms of social media up, but I am before long working on a professional Facebook that will showcase the work I have done thus far. I am also working on tutorials that will teach interested individuals how to get certain looks with hair, nails, and makeup and I will be posting these tutorials on YouTube. Identification of the Why, How, and Whats behind the product or service. Wh y? Stephanie Abeytas individual entity as of right now does not have a strong presence in the social media market.With our marketing strategy objectives we would like to build brand awareness and build clientele for Stephanies individual entity. We would also like to build a strong presence in the social media market. This will generate an increase in clientele base as well as an increase of awareness of Stephanies brand. How? In order to build brand awareness, clientele and a strong presence in the social media market we will use many strategies incorporating a wide array of social media tools to promote and inform current and future clients.Our marketing strategy tools, includes the use of all social media platforms such as Facebook, Twitter, YouTube and a personal website for Stephanie Abeyta. We plan to reach out to current and future clients by making it an interactive platform for all to use. Abeyta 9 What? Using all social media platforms, we intend to strengthen the overa ll brand of Stephanie Abeytas individual entity of cosmetology and emerge into the social media market with a special niche that will give this entity the competitive advantage over all other competitors. Identification of Marketing ObjectivesMarketing Objectives Build brand awareness of individual entity Build a strong presence in the social media market Increase volume of clientele base Metrics for Success Facebook views and followers Twitter followers YouTube views and followers Views of personal website Increase of clientele (by visits) Abeyta 10 In order to see how successful our marketing objectives are in this advertising campaign to build brand awareness and clientele of Stephanies individual entity we will use Facebook, Twitter and YouTube views, likes, and followers.We intend to have a least 1,000 followers, likes and views the first year of this campaign to deem our advertising campaign as successful. We will also look at the percentages of visits in the salon, retention and the number of clients who return and compare to the beginning months of this campaign to see if our ROI in this advertising campaign is successful. With using all these metrics for success we hope to achieve a qualitative brand experience that is informing to current and future clients about all services and products Stephanie has to offer.In the current marketing environment that is surrounded by social media, Facebook, Twitter and YouTube, are the new ways of reaching out to clients. Our social media campaign is not only used to approach clients, but to create a buzz and engagement for current and potential clients. Facebook- Facebook is the most popular social media method as of today. This would be our primary method of reaching out to our target market because so many people are already familiar with this site. Stephanies individual entity will utilize Facebooks timeline to generate client involvement. Clients will be chosen t random and appear as the timeline photo as sty le of the week. Facebook will also be used to showcase the capabilities of what Stephanie can do as hair, makeup and nails. We will also encourage clients to check in on Facebook so it will show up on their news feed and their friends will start to recognize Stephanies creative work. Abeyta 11 An example of a Facebook post Check out new spring trends for hair, nails, makeup every Wednesday Twitter- This form of social networking is not the largest or the favorite however, it is growing and has opportunity. The hash tag is an easy way for people to talk about the same subject.Stephanie will use this hash tag and connect with individuals who enjoy great deals at a salon. The clients that view this hash tag will be introduced to deals and coupons to use with their visit to the salon. An example of a Tweet would be Two for one special cut and color all week staring February 6th-14th. Bring promotional code FEB13 to salon ValentineDealStephanie Abeyta YouTube- A social networking site t hat is informative and entertaining. Stephanie will use YouTube as a platform to create tutorials that will teach interested individuals how to get certain looks from hair, nails, and makeup that are trending.First tutorial on updos coming soon The knowledge gained and experience established throughout building this advertising campaign has been beneficial for both me and Stephanie. It is evident that interactive marketing techniques utilized in various industries can catapult promotion of brands and services to exciting levels of high rates on returns on investment. The denial of social media on industries can be a detriment in substance of competitiveness with rivals and prospects.